Former NFL star and Heisman Trophy winner Reggie Bush has signed on as an official ambassador for the TravisMathew golf and lifestyle brand.

Although TravisMathew has other ambassadors, including actor Chris Pratt, skilled golfers Jon Rahm, Sam Burns and Joel Dahmen, NFL quarterbacks Matt Ryan and Jimmy Garoppolo and NBA player Alex Caruso, the take care of Bush is more involved. He can be the primary ambassador to work with the corporate’s product and design teams on golf, activewear and lifestyle collections.

As well as, a selected Reggie Bush collection is anticipated to be launched in 2024, probably within the spring.

“Growing up in Southern California myself, I’ve been a longtime admirer of TravisMathew,” Bush said. The brand’s real character and top-quality products perfectly align with my energetic lifestyle, whether I’m on or off the golf course. This collaboration is ready to be refreshingly unique as we work together to create products that reflect my individual style. I’m very excited to share my very own distinctive aesthetic with the faithful TravisMathew consumers and contribute to the brand’s continued success as the latest member of the team.”

Bush, who was drafted in 2006 and played for the Latest Orleans Saints, Miami Dolphins, Detroit Lions and San Francisco 49ers, was also known for this style off the sphere and was deemed top-of-the-line dressed players within the NFL during his profession. He also dated Kim Kardashian on and off between 2007 and 2010.

The Huntington Beach, California-based TravisMathew started off as a men’s golf brand 15 years ago, was acquired by Callaway, expanded into quite a lot of lifestyle categories, launched womenswear and operates greater than 30 stores. The goal, based on chief executive officer Ryan Ellis, is to grow right into a $1 billion brand inside the subsequent five years.