Plastic motion platform RePurpose Global is acquiring Bluebird Climate, a sustainability software company that helps beauty brands assess the environmental performance of their products, ingredients, and packaging. Terms of the deal weren’t disclosed.

Founded in 2021 by Jamie McCroskery, Anisha Gupta and Dennis Lee, Bluebird Climate’s software platform offers lifecycle assessments, packaging waste and recyclability evaluation, and consumer transparency tools for the buyer goods industry.

McCroskery got here up with the concept for the corporate when working at Glossier and experienced firsthand the duty of attempting to get product out the door, concurrently fitting in with latest regulations and with the ability to answer customers’ questions on sustainability.

“We founded this company to construct [companies] that tool so sustainability is integrated into their workflow,” he said.

To this point, the corporate has worked with greater than 100 brands spanning beauty, personal care, wellness and supplements, corresponding to Krave Beauty, Ritual, Summer Fridays, Glow Recipe, ILIA, Dieux Skin, Experiment Beauty, Versed, and Doré. 

For rePurpose, which launched in 2018, the acquisition will broaden its capabilities and speed up its roadmap of becoming a one-stop platform to assist consumer brands meet growing demands for climate motion. 

Svanika Balasubramanian, chief executive officer of rePurpose Global, said: “Since day one at rePurpose, our vision has been to create an area where creators, leaders and doers come together and tackle essentially the most pressing social and environmental crises facing our world. Our acquisition of Bluebird Climate brings us one step closer to completely realizing this ambition. The team at Bluebird has an incredible track record, and with our combined expertise, we’re confident to bring to life a set of solutions across sustainability evaluation, compliance and motion that allows brands to confidently tackle these existential challenges.”

With the support of its latest parent company, McCroskery is hoping Bluebird Climate can branch out into more categories, including food and beverage, home care and apparel.

He added: “We’ve been big fans of the talented team and bold mission behind rePurpose Global ever since we first met them, and can’t imagine a greater home for Bluebird to proceed scaling its reach and construct a one-stop stop for sustainability motion that firms really want.”