Retrofete, a Recent York-based ready-to-wear label, threw a celebration Thursday night to rejoice its Recent York City pop-up at 99 Spring Street. Among the many 150 guests were Christine Quinn, Camille Kostek, Shea Marie, and Sophia Culpo.
“An in-person shopping experience was a natural next step for the brand,” said Ohad Seroya, creative director and cofounder of Retrofete. “I’ve been desirous to have an area that is really ours — where we are able to connect with our shoppers face-to-face. Years within the making — we figured what higher option to rejoice this major milestone than to throw a celebration Retrofete style. My vision for this pop-up was to move the Retrofete state-of-mind into reality. It’s something I’m honored to share with Recent York — the town that made me.”
Seroya and Aviad Klin cofounded Retrofete in 2018 and the brand has been worn by such celebrities as Selena Gomez, Gwyneth Paltrow, Taylor Swift, Michelle Obama, Paris Hilton and Jennifer Lopez.
A goal for the brand, which sells at retailers corresponding to FWRD, Revolve, Intermix, Bloomingdale’s, Nordstrom and Neiman Marcus, is to open a everlasting retail location in downtown Recent York in 2023.
Neon-lit motifs decorated the pop-up’s partitions, incorporating the brand’s signature logo throughout the shop. Large hanging crystal installations created a shimmering backdrop for Retrofete’s sequin dresses. The shop is a combination of gowns for galas and more casual styles featuring luxe Italian denim silhouettes. Collections featured within the pop-up are fall, holiday, bridal and accessories, in addition to select styles from the brand new Retrofete x May Mashiah collection. Mashiah, as reported, is an Israeli couture designer who collaborated with Retrofete on a five-piece capsule of dresses that launched in October on retrofete.com followed by Frwd.com in November.
Entertaining the guests was DJ and model Rachel Winters, and spotlit dance performances by Ianthe Mellors and Rosie Critelli. The space was designed by Bond, in collaboration with Kate Reeder, Seroya and Daniel Marcella.
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