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1 Jun

Rhode and West Elm Create Convivial Home Collection

MILAN — Infusing a splash of color, patterns and mix-and-match to the summer tablescape, Brooklyn-born West Elm and L.A. fashion brand Rhode have launched a recent collaboration for the house, West Elm parent company Williams-Sonoma Inc. said Wednesday.

Characterised by inviting patterns and vintage details, the brand new collaboration includes 40 pieces.

Founded by two former college roommates, who met at Hamilton College in Clinton, Recent York, best friends Phoebe Vickers and Purna Khatau began the brand in 2014. Rhode is thought for its energetic dresses, and celebrities have been spotted wearing Rhode’s designs. The list includes Beyoncé, Rihanna, Tracee Ellis Ross, Khloé Kardashian, Busy Philipps, Jamie Chung, Whitney Port, Zoey Deutch and plenty of others. In a press release, West Elm said the brand’s aesthetic lends itself to the house space.

Together with contemporary brands Fe Noel and Agua Bendita, Rhode teamed up with Goal in March, as a limited-time-only design partner for the retailer’s Spring Designer Collection, which was a possibility for all three brands to boost their profiles and convey their collections to a wider audience.

The style brand offers colourful and printed dresses, tops, bottoms and lifestyle accessories. Last 12 months Rhode released its own residence decor collection that features plates, napkins, placemats, tablecloths, aprons and more.

“This collection is filled with inspiration from our travels and is meant to combine and match unabashedly. It was such an incredible process to collaborate with West Elm and convey our signature prints to life with their team,” said Khatau, who can be Rhode’s creative director. The Rhode x West Elm home collection caters to “the adventure-seeking soul” and includes decorative accessories, plates, glasses and colourful textiles in a wide range of blues, greens, pinks and yellows.

Just like the Goal collaboration, the West Elm collection is priced affordably.

Key items from the gathering include the Wiggle Round Pillows priced at $39, quilt and sham sets priced between $230 and $330 and dinnerware that runs between $60 and $68.

“We’re excited to share this capsule collaboration with Rhode, which brings their signature print voice to bedding, linens and entertaining pieces for the house, and celebrates the optimism of each Rhode and West Elm,” West Elm president Day Kornbluth commented.

The Rhode + West Elm collection is currently available on westelm.com/rhode and in select retail stores across the US.

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