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25 May

Rihanna’s First Fenty Beauty Pop-up Launches in Shanghai

Rihanna landed in Shanghai on Tuesday night and got right all the way down to business. She whipped up some Chinese pancakes, frolicked with fans and native influencers, and hopped on three livestreams on Douyin, China’s version of TikTok.

The superstar songstress was on the town to advertise Fenty Beauty, which officially entered the mainland China market via Sephora in February. The brand can be available on Tmall, Douyin and sephora.com.

Her visit coincided with Fenty Beauty‘s first mainland China pop-up, dubbed Fenty Beauty Alley.

The pop-up is happening at Fotografiska Shanghai, which opened by the Suzhou Creek last fall. The immersive space features charming local elements similar to a vintage street food market, a Mahjong room and a bubble tea stall that doubles as a shade finder.  

Rihanna posing on the bubble tea stall.

Courtesy

Fenty Beauty Alley will likely be open to the general public from Wednesday to Sunday freed from charge, and the event was already fully booked on WeChat Mini Program on the time of publication.

When Rihanna appeared on the pop-up for a non-public event, she was quickly surrounded by fans and influencers, a few of whom she has known for years on social media.

The Chinese pancake booth at a Fenty Beauty pop-up.

The Chinese pancake booth.

Courtesy

Often called Jian Bling Queen in China, Rihanna then rolled up her sleeves and served her fans Chinese Jian Bing, or pancakes, which changed into a viral moment on Chinese social media. She then cheered on a freestyled performance by local dance trope Voguing Shanghai. 

On account of the sheer scale of her fame within the country, Rihanna’s surprise visit required strict security protocols, based on industry insiders. This also meant that she was not allowed to sneak out in between events and explore Shanghai.

“I didn’t get to see much, so I need to come back,” Rihanna said.

The next day, Rihanna appeared on three Douyin livestreaming channels, including Fenty Beauty’s official account, in addition to Chinese influencers’ Late Night Teacher Xu and Qier Leo’s channels.

During her appearance on Fenty Beauty’s official livestreaming channel, Rihanna shared that her foundation number is between 300 to 360, and talked about why she touched up her makeup during her Super Bowl halftime performance last 12 months. 

“Normally that’s the time you’d touch up makeup, so as a substitute of doing it off camera, why don’t I just make it normal?” she said. 

After the short interview, the livestreaming host taught Rihanna how to jot down her name in Chinese calligraphy. Rihanna’s appearance garnered greater than 600,000 likes on the channel.

Rihanna was accompanied by her entourage and the Recent York-based stylist and Interview Magazine editor in chief Mel Ottenberg, who styled two looks for her. 

For her first night out, Rihanna was seen in a Mark Gong total look that featured a power-shoulder leather jacket, an identical paperboy cap and jeans. For the second leg of the trip, she showed up in a red-hot Salvatore Ferragamo dress.

Rihanna during a Douyin livestream to promote Fenty Beauty in China.

Rihanna showing up during a livestream on Douyin.

Courtesy

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