Ring Concierge, the growing direct-to-consumer label of engagement rings and other nice jewelry styles, has hired its first chief marketing officer.

Neda Whitney, former senior vp and head of promoting for Christie’s within the Americas, is joining the corporate.

Whitney also worked at Spring Studios, Huge, and at ad agency R/GA, where she worked with clients including Tiffany & Co., L’Oréal and Amazon.

She will likely be tasked with setting a ground-up strategy for Ring Concierge’s marketing and communications activities.

Ring Concierge’s founder and chief executive officer Nicole Wegman said: “We’re thrilled to welcome Neda, an completed marketing executive with a formidable track record in creating progressive marketing moments that engage each Millennial audiences and luxury consumers world wide.

“We’ve found successful marketing at Ring Concierge requires constant innovation and a willingness to push the envelope, each of which Neda usually displayed throughout her profession. As Ring Concierge continues to scale as certainly one of the fastest growing nice jewelry brands within the U.S., marketing will play an increasingly central role in broadening our reach, appeal and impact.”

The manager added that it’s her goal for Ring Concierge, which she founded in 2013, to change into certainly one of the biggest privately held jewelry corporations within the U.S. The corporate remains to be privately owned and has not taken outside investment, it said.

Ring Concierge currently employs a staff of 60 and maintains two physical retail stores, each positioned in Manhattan. The brand said that year-over-year sales regarding the nice jewelry category in 2022 grew 104 percent.

Whitney added of her appointment: “The chance to share Nicole’s female-founded vision for Ring Concierge, designing timeless nice jewelry pieces without brand-name markups, aligns perfectly with my passions as a marketer. As CMO, I stay up for working alongside her and the improbable Recent York City-based team to expand that growth and take Ring Concierge to the following level through progressive marketing solutions and data-driven brand experiences.”