Two indie beauty brands are locked in a trademark dispute.

Skincare brand Sachi Skin has filed a lawsuit against Current State parent company Seemark Brands, alleging trademark infringement.

In court documents filed in Latest York May 12, a grievance from Sachi Skin alleges trademark infringement, false designation of origin and federal unfair competition, and dilution by blurring and/or tarnishment, and unfair competition, amongst other allegations. Those are brought against Seemark Brands and its cofounders Emily Parr and Majeed Hemmat.

Parr and Hemmat launched the brand Current State in Goal earlier this yr. It’s the sister brand to the prestige skincare brand HoliFrog, which debuted in 2019 with an array of cleansers and has since expanded its offering to incorporate adjoining categories.

“Defendants are selling their skincare products with the confusingly similar Current State of Skin branding on its packaging,” the suit stated, adding that the plaintiff sent a cease-and-desist letter to Parr and Hemmat at the top of January.

“Defendants’ adoption and unauthorized use of its infringing marks which can be confusingly just like the Sachi marks are more likely to cause false, misleading, confusing, mistaken or deceptive impression within the minds of purchasers leading to damage and detriment to Plaintiff and its status,” the suit continued.

Sachi Skin, which was founded by Farah Bashir, has 4 products and holds trademarks for States of Skin, Latest States of Skin, State of Change, per the filing, and has applied to trademark Skin States. In a petition dated Jan. 26, Seemark Brands filed for cancellation of Sachi Skin’s “States of Skin” trademark registration, citing the phrase as an often-used descriptor [that] doesn’t function as a trademark.

Prior to that, Parr and Hemmat requested Sachi Skin’s consent to coexist as a part of its application to register Current State of Skin, which was not granted and the appliance was then refused, per the lawsuit.

“The concept of Sachi Skin and the brand is the results of 20 years of working to support and function an aesthetician and cosmetic formulator,” a press release from Bashir read. “I’m able to stand with my community and firmly defend what we’ve created in Sachi Skin.”

Bashir and her legal representation didn’t immediately reply to additional requests for comment Thursday. Parr declined to comment, and Hemmat didn’t immediately respond. 

Nigamnarayanan Acharya, Parr and Hemmat’s lawyer from Greenberg Traurig LLP, said, “Seemark Brands Inc. will defend this case vigorously.”