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31 Jan

Saint Laurent Has Leased the Founder’s Original Paris Couture

Saint Laurent has leased the constructing at 30 bis Rue Spontini in Paris that sheltered the legendary designer’s original high fashion house, sources told WWD.

Exactly what the Kering-owned fashion house plans to do with the historic venue couldn’t immediately be learned.

Saint Laurent officials couldn’t be reached for comment.

Yves Saint Laurent’s move into the Rue Spontini was front-page news in WWD on Nov. 22, 1961, the article recounting that the “house used to belong to the famous French caricaturist Jean-Louis Forain, who died in 1931.”

It also noted that the premises were in need of reworking ahead of the couturier’s debut presentation on Jan. 29, 1962.

Princess Anne, the Baroness de Rothschild, Roland Petit, Zizi Jeanmaire, Geneviève Fath and Françoise Sagan were amongst those that witnessed Saint Laurent’s first couture collection, after an acclaimed stint because the successor to Christian Dior on the House of Dior.

For greater than a decade Rue Spontini became synonymous with Yves Saint Laurent’s high fashion business, at the same time as he ventured further into ready-to-wear by opening Rive Gauche boutiques.

It was where he first met French actress Catherine Deneuve. “I showed up at Rue Spontini with a photograph from the previous 12 months’s Russian collection, which he agreed to make for me,” Deneuve would later recall, that outfit sparking “a protracted skilled collaboration and friendship.”

In 1974, Saint Laurent and his business partner Pierre Bergé moved the couture house from Rue Spontini to a hôtel particulier at 5 Avenue Marceau which dates back to the Second Empire.

Saint Laurent would retire in 2002 and shut the couture house, at which era the Avenue Marceau constructing was reconfigured into the Fondation Pierre Bergé–Yves Saint Laurent. Since 2017, it has been the location of the Musée Yves Saint Laurent Paris.

A glance from Saint Laurent’s fall 2023 look book, captured on Rue Spontini in Paris.

Courtesy of Saint Laurent

Eagle-eyed observers can have noticed that Saint Laurent captured some looks from its fall-winter 2023 men’s collection on Rue Spontini, the road sign barely blurred within the background as a model in a protracted black trench coat strides by.

Creative director Anthony Vaccarello returned to the Paris runway for Saint Laurent menswear earlier this month, parading a mostly black, very soigné collection inspired partly by the late legendary designer’s personal style.

In response to official documents concerning the constructing obtained by WWD, ownership has passed through several members of the identical family over time. It has a footprint of about 2,400 square feet, counts 4 floors and boasts tall and expansive windows on the second and top floors.

  • With contributions from Lily Templeton

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