Saks has enlisted actress and producer Emma Roberts, star of the brand new hit film “Possibly I Do,” to front its spring campaign.

The campaign recognizes the spirit of individuality and inspires customers to specific their identities through luxury fashion.

The campaign highlights an assortment of spring fashion and accessories from well-known brands and emerging designers in content across Saks-owned channels and partner-owned editorial platforms. The content includes interviews with the 31-year-old Roberts on The Edit, the Saks online editorial hub for fashion news and elegance inspiration, on Saks’ social media channels and in Saks’ Spring 2023 Fashion Book.

To rejoice the campaign launch and kick-off of Latest York Fashion Week, Saks is holding an event cohosted by Saks chief executive officer Marc Metrick and Roberts.

“Because the leading voice in luxury fashion, Saks is committed to inspiring our customers through unique and compelling content,” said Emily Essner, chief marketing officer, Saks. “Emma shares Saks’ relatable approach to luxury fashion and we all know her fresh perspective on on a regular basis dressing will resonate with our customers.”

Each season, Saks showcases the trends and most sought-after styles on the Saks It List. For spring 2023, these include Bare It All, Minimalist Tailoring, Utility Dressing, Clear Sequins, Head-to-Toe Denim, and the Carryall Tote Bag.

Photographed by Ukrainian-American photographer Sasha Samsonova on the Hearst House in Los Angeles, Roberts is shown wearing a number of the season’s top looks resembling a playful sequin strapless dress by Brandon Maxwell, an identical floral set by Christopher John Roberts, and platform sandals by Prada. Styled by Brit Elkin and Kara Smith, Roberts also sports ready-to-wear and accessories by Altuzarra, Bottega Veneta, Celine, Ferragamo, and Saks Fifth Avenue Collection.

In an exclusive interview on The Edit, Roberts discusses how she incorporates this season’s trends into her on a regular basis wardrobe and the way she has adapted her personal style to decorate for the numerous features of her life. In videos on the Saks Instagram (@saks) and YouTube (Saks) channels, Roberts shares her favorite spring styles from Saks for several events in her life including a wrap party, a day on set as a producer, a Sunday together with her son and a Belletrist book club meeting. (Belletrist is the net book club community began by Roberts and her best friend, Karah Preiss.)

To further amplify the campaign, Saks is partnering with digital fashion publication Who What Wear on an internet feature showcasing Roberts’ must-have spring selections from Saks, and can run ads in Vogue, Harper’s Bazaar and The Latest York Times.

On her must-have item to wear in any respect times, Roberts said, “Anything leopard. Any time limit, regardless of what season it’s, everyone must have a minimum of one leopard item of their rotation whether it’s a jacket, a shoe and even a fantastic pair of leopard print jeans.” On how her personal styles has evolved since becoming a mother, Roberts said, “It’s at all times hard to explain your personal style because the way in which people see you and the way in which you see yourself might be so different. I’m attempting to have more fun with fashion. I feel there are occasions to be serious with it — after which times to only really mix it up.”

As reported, Saks.com is approaching $2 billion in annual sales, based on sources, and has been fueled by Insight Partners’ $500 million minority equity investment in Saks.com in 2021, along side the reengineering of Saks Fifth Avenue into two separate corporations — the e-commerce business, which is often called Saks, and the physical stores, often called SFA.

In a recent WWD interview, Metrick said that Saks has grown its customer count 60 percent since pre-pandemic. Online, they picked up 2.7 million customers, and their total variety of omnichannel customers, who shop online and of their stores, is up 43 percent since 2019. “Those are big numbers. That is a technique that’s working. In 2016, 2017, we weren’t seeing that sort of lift in all channels,” said Metrick.