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13 Apr

Samsung Teams With Jaden Smith’s Msftsrep for Earth Day Collection

Samsung is teaming with Jaden Smith for the third installment of its eco-conscious collection.

The electronics and technology company is joining forces with Smith’s Msftsrep apparel label to create a four-piece eco-friendly accessories collection. The gathering offers 4 varieties of cases for the Samsung Galaxy S23 Ultra, Galaxy Z Flip4, Galaxy Buds2 Pro and Galaxy Watch5, along with matching watch face designs.

The accessories take inspiration from the graphic prints featured in Msftsrep’s apparel line, corresponding to a spiral print, rainbow gradient and snow print. Along with the accessories being produced from eco-friendly materials, the packaging is produced from recycled paper and card stock printed with vegetable ink.

Styles from the Samsung Galaxy x Msftsrep collection.

Courtesy of Samsung

“I believe the general public shift toward sustainability is amazing because persons are waking up and realizing what we actually should do to alter the world,” Smith said. “We’ve got to alter the best way that we produce and the best way that we eat, and everyone seems to be waking up.” 

Samsung kicked off its first sustainable accessories series in 2021 with Los Angeles-based designer Sami Miro, who created six watchbands and three watch faces for the Galaxy Watch4 series. The next 12 months, Samsung teamed with designer Sean Wotherspoon for a sustainable accessories collection that included cases for the Galaxy S21 and Galaxy Watch4 series. 

The three sustainable collections are a part of Samsung’s Galaxy for the Planet initiative, where the corporate is pledging to cut back its environmental footprint and increase the usage of recycled materials in its mobile products by 2025. 

The Samsung Galaxy x Msftsrep eco-conscious collection starts at $29.99 and will probably be available on Samsung’s website starting Thursday. 

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