Therabody is opening its sixth treatment destination Reset this November at Manhattan West situated at Hudson Yards in Latest York City. 

At Reset locations — which also include Los Angeles, Chicago, Houston, Philadelphia and Manhattan Beach, Calif. — guests can experience an array of wellness treatments, corresponding to Infrared Sauna, $40; Theragun Massage + Stretching, $75; Whole Body Red Light Therapy, $50; PowerDot Electrical Stimulation, $25, and several other IV drips and vitamin injections, starting from $35 to $499. Guests may also shop Therabody products in a retail section of the storefront. 

“Recovery has been a an increasing number of essential a part of our life,” said Therabody executive chairman and chief strategy officer Benjamin Nazarian. “Loads of these technologies should not things that folks can have at home, and we intend to make it accessible to people where they’ll come to a Reset, and we’re helping them with either recovery, pain relief, stress, or overall health.” 

In response to Nazarian, Latest York was a key marketplace for the brand to expand its Reset footprint. 

“We understand how essential Latest York is as a market and likewise their deal with wellness and recovery,” he said. “Once we’ve this location open, we will start serious about how do we wish to go from here.” 

When it comes to expansion, the team is eyeing markets like Miami and maybe additional areas in Latest York, based on Nazarian. 

Core consumers at Reset locations span a wide selection of ages and goals, but many are choosing services routinely, based on Nazarian, who noted they provide a membership to advertise consistency. 

“We now have people who find themselves very much into fitness they usually are this as recovery, but we’re also seeing older people who find themselves this and saying, ‘It will help me stay younger longer and stay healthy,’” he said. “Loads of these technologies, you don’t really get the profit unless you do it multiple times, so we’re encouraging multiple uses and membership is the simplest strategy to do this.”

Other trends have arisen when it comes to services, as well, which the team expects to proceed on the Manhattan West location.

“We had numerous our consumers asking us for contrast therapy, which is infrared sauna and the cold plunge,” Nazarian said, noting Manhattan West will open with this service already available. “That’s the most important learning and improvement we’re making here [at Manhattan West].”

The brand also recently launched its TheraFace Mask, $599, because it has continued to expand its beauty-centric offerings. The mask and the TheraFace Pro, $399, can be available as add-ons to treatments at Reset.

“We’re making each one among the services multitechnology, multitreatment,” Nazarian said.

The brand declined to share specific sales figures but expects this location to be the highest-grossing Reset storefront.