Sephora Southeast Asia has a recent managing director.

Jenny Cheah, formerly Bulgari’s president of greater China, has been named managing director of Southeast Asia, Oceania and South Korea.

“I’m beyond excited to affix Sephora at a time once we proceed to reimagine, redefine and challenge the perception of beauty. Our corporate purpose that’s deeply anchored in empowering the extraordinary in each and all of us, is something that I profoundly consider in, and I can’t wait to work with my amazing teams across Southeast Asia, Oceania and South Korea to bring this to life,” Cheah said in a press release from the corporate.

Cheah has been with parent company LVMH Moët Hennessy Louis Vuitton for 25 years, having held different roles at Bulgari and DFS. In her recent role, she’s going to report back to Alia Gogi, Sephora’s president of Asia.

“Jenny is joining Sephora at a really exciting time because the prestige beauty market rebounds after COVID[-19]. Together with her robust knowledge of the prestige industry and Southeast Asia, she’s going to play an instrumental role in our ambition to constantly elevate the Sephora experience to create essentially the most loved beauty community on the earth,” Gogi said in a press release.

Coronavirus-induced restrictions have hindered growth within the region across the sweetness category. The Estée Lauder Cos., for instance, said net sales fell 7 percent in Asia in its financial results for the quarter ending Dec. 31, nevertheless it expects a rebound in coming quarters.

Globally, though, Sephora shows no signs of slowing down. In LVMH’s earnings yesterday for the quarter ending March 31, the conglomerate’s selective retailing division spiked 28 percent in organic terms, driven by “exceptional performance” of Sephora in North America, Europe and the Middle East.

Per the identical report, Sephora’s first U.K. store “enjoyed a wonderful start.” To helm that business, Sephora appointed Sarah Boyd its managing director of the U.K. late last yr.