Sephoria is coming to Latest York.

The live ticketed event hosted by Sephora — which debuted in 2018 in Los Angeles and has been held virtually the past two years — will return in-person on Sept. 29 and 30 at Latest York’s Skylight at Essex Crossing venue.

Greater than 50 brands will take part in the event, including TikTok-loved Sol de Janeiro, Selena Gomez’s Rare Beauty, Pat McGrath Labs, Tom Ford and Danessa Myricks Beauty, marking the event’s most robust lineup thus far.

“A goal of ours is all the time to interact recent clients and rejoice those that’ve been on the journey with us, and [Sephoria] is an important opportunity for us to do exactly that,” said Jessica Stacey, senior vp, external communications, event and experiential marketing at Sephora.

Aiming to rejoice the variety of Sephora’s beauty community and highlight the retailer’s cross-category offerings, Sephoria will entail exclusive content, surprise guests and an interactive environment that’s “unique, playful and social media-forward,” Stacey said. For those unable to attend in-person, a virtual gaming experience will open on Sept. 29 by which users can create personalized avatars, socialize and collect a free NFT.

The event goals to attract 6,000 in-person attendees and greater than 20,000 virtual participants across global markets.

“The vision for Sephoria could be very much anchored in and inspired by the core values Sephora has as an organization. We’re always in search of recent and exciting ways to immerse clients in culture-shaping experiences that remember diversity, drive goodwill, surprise and delight and highlight Sephora’s differentiated product assortment,” Stacey said.

Tickets for the in-person Sephoria event cost $99 for the Silver Key tier and $349 for the Gold Key tier. Registration opens July 18 for Sephora Rouge members and July 20 for all others.