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3 May

Sephora U.S. Names Zena Srivatsa Arnold Chief Marketing Officer

Zena Srivatsa Arnold has been named chief marketing officer of Sephora U.S.

She most recently served as senior vp, carbonated soft drinks at PepsiCo. Before that, she held senior marketing and management positions at Kimberly-Clark, Google, Kellogg Company and Proctor & Gamble.

Sephora Americas president and chief executive officer Jean-André Rougeot noted in a memo seen by WWD that “with a knack for disruption, Zena brings extensive experience in not only constructing and growing brands, but driving initiatives that reach clients digitally. She brings that rare experience of each traditional consumer marketing and performance marketing.”

Her appointment will take effect early summer, and follows a period of worldwide C-suite reshuffles at Sephora. Srivatsa Arnold’s predecessor, Deborah Yeh, transitioned solely to global chief purpose officer in January after jointly helming the 2 roles for just over a 12 months.

Also in January, Guillame Motte took the reins as Sephora’s global president and CEO and last August, Artemis Patrick, who had been handling each global and U.S. duties as executive vp, global chief merchandising officer, transitioned to a full-time global role.

In the interior announcement, Rougeot said Srivatsa Arnold’s appointment comes on the “perfect time” because the retailer narrows in on its growth strategy, adding that she “stood out for her passion for beauty and our purpose, in addition to for her curiosity, digital expertise and collaborative approach.”

Srivatsa Arnold will relocate to Latest York to tackle the role.

Last month, Sephora rolled out an empties collection program to 600 stores within the U.S. and Canada as a part of LVMH Moët Hennessy Louis Vuitton’s overall Life360 program. Called Beauty (Re)Purposed, this system was developed in partnership with Pact Collective and goals to cut back packaging waste by repurposing beauty empties into carpets, pallets, latest packaging or energy.

In March, the retailer teamed with TikTok and marketing agency Digitas to launch the Sephora x TikTok Incubator Program, which connects past and present brands of the Sephora Speed up program with diverse TikTok creators to learn how you can develop meaningful, creator-led social content strategies.

Among the many initiative’s 12 participating brands this 12 months are 2021 Sephora Speed up cohort members Topicals, Eadam and Hyper Skin, who were connected with outstanding beauty creators including Amy Chang, Rocio Lopez-Jimenez and Nyma Tang.

Sephora U.S.’ marketing leadership team made up of Anna Banks, Emmy Berlind, Devon Duisenberg, Abigail Jacobs, Jessica Stacey and Maria Terry will report back to Srivatsa Arnold in her latest role.

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