It’s been 4 years since Los Angeles-based Set Lively was launched with a line of quality activewear that might take wearers from morning to nighttime.

Lindsey Carter began her label with the concept of making activewear that may be excellent for the gym, a stop for coffee, on to work after which home. With versatility in mind, the styles are done in solid colours meant to make the pieces easier to combine and match with other clothing.  

Once the brand began to take off in 2020, Carter envisioned opening a store where customers could experience the fabrics that were a part of the gathering. But that took longer than expected due to a number of things — including the pandemic.

But after waiting for the appropriate time, Set Lively has opened its first store at 8476 Melrose Place, in West Hollywood. The one-year pop-up will feature Set Lively’s core collection, limited drops and in-store exclusive merchandise while giving a take a look at 2023 launches before they can be found.

“It was all the time a dream of mine to have a store where people can actually see us in real life because every thing we do is community-based,” Carter said.

The 640-square-foot location has a big bench toward the front of the shop featuring Set Lively-inspired digital art across the perimeter. A wall nearby full of Polaroid pictures shows customers wearing Set Lively. The thought is to include the brand’s community directly into the space.  

That is Carter’s first foray into the apparel business. Before, she had her own company advising clients about the right way to best optimize using social media. But she was also taking a look at her own activewear and felt there was something missing.

“Wearing it I felt I either needed to go work out or needed to do some kind of activity,” she said. “I felt it was not something I could just wear on the go.”

Fabric is a crucial element of the label, which is manufactured in China and Los Angeles. Carter has developed some proprietary fabrics including SculpltFlex, the brand’s own compressive fabric for high-impact workouts. It’s seamless and has strategically placed ribbing to expand and contract with the body. There may be LuxForm, which is soft and has a smooth and sleek look. The latest addition is SportBody, a material that goals to wick away moisture using breathable compression.

The brand can be known for its ever-evolving limited-edition drops that stray from seasonal trends, and once they’re gone, they’re gone for good. Set Lively also has a core collection available year-round. That assortment gets an annual refresh of their growing range of activewear, sweats, basics and more. This yr, the corporate introduced outerwear.

The label prides itself on being community-based and adapting consumers’ ideas into its products. “We’re introducing a community collection, which is picked by the community, and that’s what will stay in stock all yr. After which it is going to get repicked every yr by the community,” Carter said.

For the shop opening, her community of consumers was front and center with a line out the door to have a look inside.