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29 Jan

Sevdaliza Is Now the Face of Digital ‘Facewear’

FACE TIME: Sevdaliza, the Iranian 1Dutch musician who has walked the runway for Iris Van Herpen, Y/Project and Marine Serre, has been named the face of a latest range of digital “facewear.”

The Fabricant, a digital-only fashion house based in Amsterdam, said its virtual earrings, facial piercings and nose chains might be worn via AR. Dubbed XXories, pronounced like “accessories,” the road is slated to go on sale Feb. 16 on The Fabricant’s website.

Virtual earrings from The Fabricant’s latest XXories line of digital wearables.

Courtesy of The Fabricant

The style house created a digital twin of Sevdaliza to make use of in its campaign. Its visual effects team filmed her IRL after which used motion capture and Unreal Engine to recreate her face in 3D.

It’s billed as the primary time a famous artist has develop into the face of a digital-only fashion collection. The tag line for the campaign is ““Embrace your ugly, flaunt your flaws, rejoice your weird.”

XXories will debut on the virtual space often known as Wholeland, and the digital wearables unlock access to future collections and activations. The minting price is $95.

Sevdaliza is understood for gender- and genre-bending, her music described as a combination of electronic, indie, trip-hop, alternative R&B and avant-garde.

She’s also known for her social and political activism and her fearlessness around disquieting subjects and imagery.

For instance, in certainly one of her music videos she doffs a hooded robe in a elaborate equestrian venue to disclose she is wearing only sparkly pasties over her intimate bits — and has the legs of a horse.

The Fabricant lauded her “uncompromising self expression.”

But for the record, she doesn’t have any facial piercings. She is recording latest music and touring, with a London date at Outernet on March 21.

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