National Lipstick Day is officially someday away (July twenty ninth) and Smashbox Cosmetics just announced the discharge of an addition to their “Be Legendary” Lipstick line. There are lots of elements that make finding the right lipstick not really easy and it could be even tougher to search out the right red lipstick, but thankfully Smashbox has done the work to fastidiously develop the formula and shade to envision all of your boxes. 

Smashbox Cosmetics introduced the newest addition to the “Be Legendary” Lipstick line as “Be Seen” – a deep red shade that was intentionally created for melanin-rich skin. Although Smashbox has previously received praise for the creamy, peptide-infused formula utilized in the “Be Legendary” line, when it got here to creating the latest shade, the brand teamed up with Estee Lauder’s Network of Black Leaders and Executives (NOBLE) to not only utilize their personal expertise, but to also enhance relationships between employees, consumers, and strategic partners while highlighting the importance of real diverse representation each in-front and behind-the-scenes.

Global Pro Lead Artist, Lori Taylor Davis, said within the press release, “That is personal. The fight for inclusion and variety isn’t only a table topic for me – it’s my reality. I didn’t all the time have the ability growing up, but I’ve all the time had the center. “Be Seen” jogs my memory to take pride in that.”

Along with partnering up with NOBLE, Smashbox Cosmetics also announced its recent move to support Black Girl Ventures, a company committed to supply Black and Brown women-identifying entrepreneurs’ access to capital, capability, and community. Smashbox Cosmetics will work with BGV throughout 2022 by sharing its platform with other beauty founders, providing mentorship and donating monetary funds.

While Smashbox Cosmetics continues to do the work to make sure nobody is neglected of the conversation, this recent shade is certain to make you are feeling seen. “Be Seen” might be available for purchase exclusively on smashbox.com on July twenty ninth for $24.