Consequently of using her social media influence to assist brands generate tens of millions of dollars and turn out to be multi-millionaires, Ariana Fletcher has emerged as some of the significant figures of our generation.

Fletcher, who’s renowned for her enormous social presence, has used social media to succeed in a thriving community of beauty enthusiasts and trend-setters. And although Ari is likely to be partly often known as the opposite half of famed rapper Moneybagg Yo, she’s forging her own trail in the sweetness business— with the debut of REMEDY BY ARI, her latest, all-inclusive beauty line. 

Fueled by her insatiable belief in the ability of beauty and self-care, REMEDY BY ARI represents the influencer’s personal treatment to beat bad days and promote self-confidence. 

“REMEDY BY ARI is my definition of beauty and my personal treatment to beat bad days. I’m so excited to share this with the world,” says Fletcher. “The important thing to confidence is to offer the world a show, even in case you don’t feel prefer it.”

Fletcher isn’t any stranger to the world of beauty, with sisters who attended beauty school. “They’d show me things about the applying,” Fletcher tells ESSENCE, “But at 17, I began wearing makeup, and most of what I learned happened through trial and error.”

The highly anticipated beauty collection is the daring culmination of Fletcher’s own beauty regimens, her whimsical jet-set adventures, and her unwavering commitment to offering high-quality, vegan, paraben-free, and phthalate-free products appropriate for on a regular basis beauty routines. “I used to be very involved in creating this product from the meetings to the photoshoots. I used to be very excited to share this with my supporters,” Fletcher says.  

The primary phase features the last word “it” girl starter kit, which consists of 10 juicy glosses, one luxurious eyeshadow palette, and eight opulent lip liners with wealthy formulas, all of that are packaged in soft, alluring styles.

“I loved doing my eyes, so I’d wear a bunch of things like glitter eye shadow and long lashes. Now that I’m somewhat older, I toned it down a bit,” she points out. “I’m very into the natural look, and I often go for a brilliant soft beat, which is reflected in the colours of the eyeshadow palette that include nudes and mauves.” 

Not one to shrink back from transparency, Fletcher was quick to share her makeup routine. “I all the time start with concealer under my eyes before I apply my foundation. I also love an excellent lip liner, which is a must.” She continues, “I then add my eyeliner, lashes, and lip gloss, after which I’m able to go.”

Fletcher mentions that there are two things that she does before she heads out the door. One is ensuring to bake under her eyes. 

Baking is a technique wherein you place a setting powder in areas of the face that are likely to crease over time. After applying the powder, you let it bake for 5-10 minutes after which dust off the remaining product for a flawless finish that lasts all day.

“I also do a flash test to be sure that there isn’t any white casting in my photos. If all is evident, then I’m good to go,” the 27-year-old recalls.

In accordance with Fletcher, she wears makeup five times every week; subsequently, a nighttime regimen is essential for healthy, clear skin. “At night, I take advantage of Neutrogena face wipes to take off my makeup. After which, I take advantage of coconut oil to eliminate any excess debris. I just wipe in a circular motion for about 30 seconds to a minute after which wash my face.”

With Fletcher’s detailed knowledge of skincare, we needed to know what she has planned for the long run of REMEDY BY ARI. “Every drop is gonna be different, and we’re going to return with every part from body shimmers to lashes, so stay tuned,” she informs us. 

The products range from $16-$60 and can be found worldwide. REMEDY BY ARI launches exclusively on RemedybyAri.co starting on August 26.