Seeking to boost productivity and feel social all while working from home? 

Flown, a virtual coworking platform, and SoulCycle are teaming as much as make consumers more productive. Together, the 2 firms will introduce recent “Flocks,” Flown’s virtual coworking sessions meant to advertise focus and tackle ADHD, led by SoulCycle instructors.

Flown hosts 50-plus Flocks every week, where a facilitator leads a bunch in focus sessions. Throughout the sessions, the facilitator will motivate the group firstly, lead attendees through “recharge” activities and shutting reflections. Their model relies on the practice of body doubling, wherein individuals are more motivated and productive when surrounded by others.

Within the midst of the loneliness epidemic and ongoing work-from-home protocols, Flown goals to supply people a way of community and accountability.

“In a post-COVID-19, AI-saturated world, there may be a deep need for accountability structures that leverage real humans and secular rituals,” said Alicia Navarro, founder and chief executive of Flown, in an announcement. “I began Flown to bring these structures into how we focus at work, and SoulCycle’s approach was an inspiration to me on the time. To partner with SoulCycle now paves the best way for much more people to find the facility of live focus sessions.”

In partnering with SoulCycle, Flown is aiming to bring the extent of pleasure and motivation felt in a cycling class to its virtual coworking sessions. Each SoulCycle instructor will infuse their unique cycle instructing style into the session.

“Our mission is to maneuver people to the world: physically, mentally and emotionally,” said Evelyn Webster, CEO of SoulCycle in an announcement. “On Flown’s platform, SoulCycle’s instructors will proceed to affect our riders’ lives beyond the bike by providing them with the identical energy, motivation and focus that riders experience in studios.” 

Starting Thursday, Flown users will have the option to hitch SoulCycle-led Flock sessions, and members of the cycling studio will likely be given a special offer to check out the platform.