Through the pandemic, Holly Shapiro, the creative director at Splendid, and her team brainstormed about what can be the subsequent big thing in comfortable clothing.

Loungewear was wearing thin, but a desire for ease and luxury was gaining momentum.

“The entire thing began about two years ago because we were really type of just analyzing the world and our brand as a complete,” Shapiro said from her Latest York office. “We at all times say that we’re there for our customer’s moments in life, whatever she goes through.”

The roots of the brand, launched in Los Angeles in 2002 by Moise Emquies, come from developing probably the most comfortable T-shirt possible. Splendid has evolved into a way of life brand that manufactures denim jeans, coats, sweaters, joggers, leggings, jumpsuits and other products.

The team began fascinated with the brand’s classic items made with modal and pima cotton, an extra-long staple cotton.

 “We were just pondering we wanted to return out of the pandemic, come out of lounge and are available out of this world of comfort right into a world of elevated comfort,” the creative director recalled.

With those thoughts in mind, Shapiro and her team created the Lyr Collection, which stands for layer.  It consists of 76 pieces that include wide-legged pants, tube tops with bras, camisoles, short-sleeved and long-sleeved tops, long flowy cardigans and shorts.

The gathering is available in eight skin-colored hues which have names like cinnamon, chai and Earl Grey and launches Sept. 8 in Splendid stores, on the Splendid website and in some specialty stores. Retail prices range from $58 to $148.

It took two years to develop the special soft and luxe fabrics that make up the gathering. Shapiro said it helped that Splendid’s parent company is Delta Galil, the group based in Tel Aviv, Israel, that has created its own labels and purchased other brands. Delta Galil Industries bought Splendid, Ella Moss and Seven For All Mankind from VF Corp. in 2016 for $120 million.

Shapiro said Delta Galil has innovation laboratories in several locations world wide. “I tapped into one in all their fabric scientists and said, ‘Listen, I need to create something totally brand recent. I need to create something based on a MicroModal fiber, which is one in all our essences of being.’”

Her goal was to raise modal, the standard yarn used for Splendid’s soft dressing, with cashmere and silk.

So Splendid created two recent fabrications called On a regular basis Lyr, a modal cashmere spandex, and 24-7 Lyr, a modal cashmere silk.

The material was designed to be comfortable enough to wear on a regular basis. “I wanted or not it’s in every single place,” the creative director said.

It is supposed to be mixed and matched for home and bed or for work, dinner or a celebration.

Splendid worked with Lenzing for the modal, and the gathering is being manufactured in a boutique factory in Huangzhou, China, where a lot of Splendid’s sweaters are made.

With the primary collection done, Shaprio and her team are working on future ones. “Our plan is to construct it for the primary 12 months,” the creative director said. “Then, after we establish what makes each of those seasons different, we might be developing recent bodies and recent colours within the palette.”