Swimsuits For All, a number one inclusive swimwear brand for sizes 4t to 44, will launch its annual female-empowered ad campaign, titled “All For You.”

The campaign showcases a various group of real women including entrepreneur, creator and body acceptance advocate Katie Sturino; Swimsuits For All’s director of merchandising Aisha Jackson; award-winning filmmaker, podcast producer and journalist Amy Chan; producer and social justice advocate Elisa Taub; aspiring plus-size model Fatima Karalova; invisible illness advocate, storyteller and brand strategist Lauren Thomas, and Fearless Women founder, mindset coach and educator Sue Fearless.

Sturino, who’s the founding father of Megababe Beauty, said she discovered Swimsuits For All when she began her blog (“The 12ish Style,”) in 2015 and he or she’s been wearing them ever since. “I wore all their collaboration pieces, and think for a very long time they were the one swimsuits that were cool and had an amazing slot in the entire market,” said Sturino.

She said the campaign will not be just concerning the swimsuits, “it goes lots deeper than that.” She said they did a large casting call on social media, and gave women who don’t necessarily get the opportunity to be in a swimsuit campaign due to age or size a probability to have photos taken and encourage other women. There have been 200 submissions in total.

“For this campaign, I used to be searching for a gaggle of ladies who were all at different stages in life and of their journey to self-acceptance,” said Sturino. “I’ve been a longtime Swimsuits For All customer and it is a brand whose actions have at all times spoken louder than their words. I used to be thrilled after they approached me, not only because I’m honored to be the face of this brand, but because they entrusted me with leading such a robust experience.”

Sturino has raised awareness for size inclusivity and empowering women of all sizes to seek out their confidence and rejoice their style through her personal platform.

Within the campaign, the six women share their story of their journey to self-love and acceptance. “All For You” uncovers the distorted views women have of their bodies in connection to swimwear and stands to empower people in every single place to not only love their body, but to know they will not be alone and that true beauty comes from inside.

“Swimsuits For All has long been recognized as a pioneer in fit, design and size inclusivity, but this campaign truly embodies Swimsuits For All’s mission in its entirety. We’ve done open casting calls previously, but this experience was unlike anything we’ve ever done before. With the ability to showcase our recent 2023 collection alongside Katie Sturino, a longtime ambassador of the brand, was a testament to our mission of providing beautiful swimwear to all women. Participating on this experience was really unusual and uplifting, and I do know this campaign will encourage women to feel their best,” said Bryan Bance, brand leader.

Last October, Swimsuits For All and Sturino mounted a nationwide casting call on social media, asking women of all ages, ethnicities, and body shapes to submit a video describing their relationship with swimwear. The casting ended with six women being chosen to seem alongside Sturino within the 2023 campaign.

Their journey began with a gaggle fitting in Latest York City, where Sturino and the Swimsuits For All team worked together to seek out their ideal fit.

She said the ladies chosen one-pieces with cut-outs, two-pieces, and mesh. Sturino said her favorite piece was a cup-sized mesh underwire one-piece swimsuit.

Following the group fitting, the ladies met again within the Bahamas in January, where the campaign was shot by photographer and director Ben Watts in Harbour Island. It breaks Thursday with a national multimedia, integrated campaign. The total video campaign will appear on Swimwear For All’s landing page on Thursday, when the total collection launches.

The 2023 collection features vivid and daring tropical colours, crochet, texture and shine, and terry cloth fabrics. Silhouettes include covered-up bikinis, one-piece swimsuits and mix-and-match bikinis and tankinis. Retail prices range from $40 to $148.

Swimsuits For All is an element of Full Beauty Brands, which caters to plus-size men and women. It also includes Woman Inside, Jessica London, Roaman’s, Energetic For All, and Shoes For All.