Actual Tag

Casting your eyes over the toxic wastelands, hellfire floors and uncanny valley-avatars in Actual Objects’ expansive body of labor, you may begin to feel the perimeters of reality peeling away. Watch their speculative documentary Solstice, music video for Yves Tumor’s “Jackie”, or film Marée Noire for designer Marine Serre, and it becomes difficult to discern what has been photographed, digitally rendered or filmed. It is because the creative studio sees an inherent materiality in technology. Every project they work on, from Nike campaigns to Charli XCX tour visuals, is known to be a physical artefact, hence the name Actual Objects. The studio was co-founded...