Things are looking vibrant for beauty at Nordstrom Inc.
The department store is doubling down on the category ahead of holiday with an influx of latest brands and exclusive launches, in addition to more promotional activity in each Nordstrom and Nordstrom Rack.
For the quarter ending July 29, net sales on the retailer dipped 8.3 percent, as reported. Beauty, nevertheless, posted single-digit increases and was named a bestselling category.
“Beauty consistently has had a solid performance for Nordstrom,” said Debbi Hartley-Triesch, executive vice chairman and general merchandising manager, beauty and accessories, Nordstrom. “We comprehend it’s a top trip driver overall for us. We all know the sweetness customer is loyal, they spend more with us and we’re all the time searching for...
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