Lululemon wants everyone to have a pair of its Align leggings.
Guests who attend a pop-up that Lululemon is hosting with their dupes can leave wearing Lululemon’s Align pants. The brand will host its first experiential event to tackle “dupe culture” with the Align Leggings Dupe Swap being held May 6 and seven in Los Angeles.
Lululemon is inviting guests to trade up and swap their dupes for the true thing, once they come to the pop-up store at L.A.’s Westfield Century City Mall from 11 a.m. to 7 p.m., PST, while supplies last.
Align launched in 2015 as a single item, the 25-inch tight to permit yogis to feel light and free while they practice. It has grown to an entire...
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