Shiseido is counting on science and celebrity for its next phase.
The Japanese skincare brand is introducing a latest hero foundation — the RevitalEssence Skin Glow Foundation SPF 30 — while doubling down on its Benefiance eye cream with a reformulation and tapping Anne Hathaway to function the brand new global ambassador for the Vital Perfection range.
That partnership encompasses a brief film starring Hathaway, along with paid and social media. “What all of them have in common is an actual excellence, a timelessness, a legacy, a story,” Hathaway told WWD of the brands she partners with, which also include Bulgari. “They’re iconic on their very own, so why wouldn’t I would like to be an element of that?”
In the wonder realm, though, Hathaway...
Continue reading
0 Comments