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Ambassadorship Tag

26 Jan

Anne Hathaway Ambassadorship Key A part of Shiseido Strategy

Shiseido is counting on science and celebrity for its next phase. The Japanese skincare brand is introducing a latest hero foundation — the RevitalEssence Skin Glow Foundation SPF 30 — while doubling down on its Benefiance eye cream with a reformulation and tapping Anne Hathaway to function the brand new global ambassador for the Vital Perfection range. That partnership encompasses a brief film starring Hathaway, along with paid and social media. “What all of them have in common is an actual excellence, a timelessness, a legacy, a story,” Hathaway told WWD of the brands she partners with, which also include Bulgari. “They’re iconic on their very own, so why wouldn’t I would like to be an element of that?” In the wonder realm, though, Hathaway...
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9 Sep

Designer Beauty Ambassadorship Announcements, Ranked by Media Impact Value

Luxury beauty brands have long looked to the celebs to spice up their profile, and this yr has been no exception. From Gen Z heavy-hitters like Jenna Ortega and Yara Shahidi to Golden Globe winning “Elvis” actor Austin Butler and supermodel heir apparent Lila Moss, celebrities have been signing deals with heritage beauty houses like Chanel, Dior and YSL at full speed in recent months. Timothée Chalamet’s May cope with Chanel takes the highest spot by way of media impact value generated throughout the week after the partnership announcement, reaching $8.7 million in MIV, which is Launchmetrics’ proprietary metric tallying the impact of a brand’s media placements across online, social and print channels. Around $3.4 million of that total was...
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24 Apr

Alexandra Daddario Inks Ambassadorship with Dior – WWD

Dior has named its newest ambassador. Actress Alexandra Daddario, of “Anne Rice’s Mayfair Witches,” “White Lotus” and “True Detective” fame, has been named an envoy for Dior women’s fashion, in addition to the La Collection Privée fragrance collection. A press release from the brand said, “Alexandra will partner with the home, celebrating the designs and creations of girls’s creative director Maria Grazia Chiuri and supporting Dior Beauty within the fragrance category, specifically La Collection Privée Christian Dior.” That collection includes Gris Dior, which, as reported, just unveiled a campaign including Jenna Ortega, Thuso Mbedu, Maya Hawke, Joseph Quinn, Fai Khadra, Liu Yuxin and Orelsan. Gris Dior is taken into account to be the pillar of the gathering, as reported. Earlier this month, the brand...
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