Approach – Page 2 – Beautifaire

24 Jun

Now that it’s officially summer, that is an important time for small businesses that focus on apparel, footwear and accessories to drive traffic in-stores in addition to online. And whilst consumers are spending more on travel and experiences through the summer months, it doesn’t mean they’re not open to purchasing apparel. Foremost Street retailers just must try a couple of strategies to get shoppers within the mood to purchase while also taking a consumer-centric approach. One key approach is to take a cue from the large brands. Whether it's Nordstrom, Saks Fifth Avenue or Macy’s, large chain stores have positioned themselves in-store and online for the summer season by curating a seasonal collection that's designed to woo shoppers. Their merchandising strategy is...

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6 Jun

VF Corp.’s EMEA and APAC President on Supreme, G-local

by Beauty Tips

Fashion, Featured

STABIO, Switzerland — Innovation in design, an integrated approach and a g-local mentality are the pillars VF Corp.’s Martino Scabbia Guerrini, executive vice chairman and president of EMEA, APAC and emerging brands, has embraced over the past few years. They've ensured VF’s continued growth within the EMEA region, which late last month reported its eighth consecutive quarter of sales increases. Revenues were up 8 percent at constant exchange rates to $901.3 million within the fourth quarter ended April 1. This compares with an overall decline in VF’s revenues of three percent at constant exchange for the quarter to $2.7 billion, dented by the uneven Supreme business, continued sales declines at Vans and an overall weak performance within the Americas. Although Scabbia Guerrini...

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7 May

Unpacking Vivienne Westwood’s punk approach to beauty through the

by Beauty Tips

Beauty, Featured

Beauty creatives including Val Garland and Isamaya Ffrench break down the make-up and hair looks they've created for the legendary, late designer from Pinocchio noses to models eating coal “Punk feels very heroic,” Vivienne Westwood said in 2017. “After I say heroic, I mean to specific individuality. That’s what it's, to be known in a crowd and forcefully expressing individuality.” There’s little question that the legendary designer, who died yesterday at 81, expressed individuality in every aspect of her life and work. Individuality, provocation and a punk sensibility were the cornerstones of Westwood’s art throughout her five many years in the style industry, as she imbued every part she did with an anti-establishment...

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6 Feb

Why Consumers Are Taking a Clinical Approach to Skin Care

by Beautifaire101

Beauty, Featured

Prestige skincare sales proceed to rise, even with today’s global economic status, largely driven by medical-grade brands which took the skincare category to $1.7 billion in sales in 2021’s third quarter, a 14 percent increase, in accordance with data from NPD Group. While often regarded as a distinct segment segment inside beauty, medical-grade skincare earned its place as the biggest segment of the skincare market in 2020 and continues to realize momentum. The shift toward medical grade skincare follows several years of the “clean” and “natural” brands’ skincare boom, wherein consumers pledged to avoid certain ingredients and change into more knowledgeable about what they placed on their skin. As consumers proceed to keep up the importance of understanding skincare ingredients, they're...

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