April – Page 2 – Beautifaire

10 Jun

Top 10 Makeup Brands by Earned Media Value in

While a persistent decrease in overall influencer content has led to widespread declines in earned media value, brands like Tarte Cosmetics, Dior Beauty and Rare Beauty are each seeing standout momentum within the metric, which assigns a novel value to a chunk of content based on engagement. The revival of the #TrippinWithTarte era — the brand most recently whisked influencers away to Turks and Caicos in April, followed by a Formula 1 Miami Prix tour in May — has driven 58 percent year-over-year EMV growth for the brand even amidst allegations that trip attendees with smaller followings are usually not offered equal accommodations. “After much debate and controversy surrounding splashy influencer getaways like #TrippinWithTarte, it’s clear that creators and consumers still...

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5 Jun

The Top 10 Beauty Brands In Influencer Marketing In

by Beautifaire101

Beauty, Featured

The Top 10 Beauty Brands In Influencer Marketing In

What defines a successful influencer marketing strategy in a post-“de-influencing” trend world? As eco-conscious consumers increasingly call the “TikTok made me buy it” era into query, brands and influencers are being tasked with rethinking creating credibility amongst their goal demographics. In accordance with Traackr’s Holly Jackson, the de-influencing trend presents a singular opportunity for brands to prove they care about consumer expectations in real time. “Persons are ‘de-influencing,’ but it surely’s still influential,” said Jackson, global services director, influencer strategy and measurement. “The savvier brands are desirous about how they will adjust the best way they're partnering with influencers to make sure that they’re not a part of the negative sentiment across the trend.” Meanwhile, brands like Neutrogena — which was...

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27 May

Art shows to go away the home for in

by Beauty Tips

Beauty, Featured

EYE BODY, TJ BOULTING, LONDON, UKPerformance and photography have long gone hand-in-hand as means to enhance and contrast each other. Now, a latest group show titled Eye Body, examines work where the artist is present in each. Borrowed from Carolee Schneemann’s 1963 series of the identical name, Eye Body “looks at how artists use their very own performance and self-image while exploring identity, feminism, gender, queerness, body image, humour, and private history.” Featuring female and male artists from the world over, resembling Atong Atem, Juno Calypso, Sam Keelan, Rose English, Trish Morrisey, Daisy Collingridge, Julian Cerquiera Leite, Gabby Laurent, Poulomi Baso, Mitchell Moreno, Haley Morris-Cafiero, Rosie Gibbens, this incredible role call od artists examines every thing from female objectification and...

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25 May

Most-Hyped Beauty Products From April | Most-Hyped Products |

by Beautifaire101

Hair

Most-Hyped Beauty Products From April | Most-Hyped Products |

With TikTok making beauty products go viral every other day, it appears that evidently increasingly more products are being released within the hope of becoming the following big thing. From the Rare Beauty Soft Pinch tinted lip oil, a gel-to-oil lip tint, to the Refy brow tint eyebrow gel, a nonpermanent, water-based brow tint, we rounded up a number of the most-hyped products from April to check out for ourselves. Products utilized in this video: Rare Beauty Soft Pinch Tinted Lip Oil in Honesty, $20 https://seph.me/3m9G6a1 Rare Beauty Soft Pinch Tinted Lip Oil in Joy, $20 https://seph.me/3zEtzOM Rare Beauty Soft Pinch Tinted Lip Oil in Serenity, $20 https://seph.me/3MlMvJK Refy Brow Tint Eyebrow Gel in Deep Brown, $24 https://seph.me/40MTKif Freck Beauty Face Hack Precision Sculpting Cream Bronzer in Medium Tan, $18 https://seph.me/3KjHSNI Saie...

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