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18 Apr

Aubade Unveils More Realistic Visual Brand Direction

Aubade Unveils More Realistic Visual Brand Direction
PARIS — French lingerie specialist Aubade wants consumers to “live your desire,” the slogan that accompanied the visual brand direction unveiled Tuesday. “Sexy is the brand new cool,” said the corporate’s brand and product director Samar Vignals at a presentation. “Our mantra is about liberating the sexy in each woman and divulges itself in very alternative ways but with a variety of sincerity.” Gone are the body shots that highlight the product. Of their place are portraits of girls wearing the lacy and infrequently racy designs, with most making daring eye contact within the debut images for spring 2023. The moment felt ripe for a refresh as “femininity, seduction and sexy now not have anything to do with the way in which they...
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18 Dec

Elie Saab Teams halloween toy capsule collection

halloween toy capsule collection
halloween toy capsule collection PARIS — French lingerie label Aubade has called on Elie Saab for a capsule collection playing on the couturier’s sense for luxurious materials and red carpet glamour. The 17-piece line will span lingerie and nightwear, respectively titled “My Desire” and “Whimsical Affair,” with 4 bra styles, 4 bottoms in addition to suspenders, bodies, long silk pants and a kimono. This marks the primary time that the couturier has worked on lingerie, a “very personal and intimate item” that he had never worked as a full line before, Elie Saab told WWD by email. “Lingerie has a vital place in women’s wardrobes, enhancing and molding the body. Well-chosen lingerie can change the silhouette and the best way an outfit looks,” he...
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