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Balance Tag

29 Dec

CEO Talks: Latest Balance Chief Joe Preston Hopes to

CEO Talks: Latest Balance Chief Joe Preston Hopes to
Joe Preston is a Latest Balance lifer. The president and chief executive officer of the sports brand has been with the corporate for 27 years. Over the course of his profession he has served in a wide range of roles, including overseeing the Asia-Pacific and international operations and leading its global product and sports marketing initiatives. He ascended to the highest position in 2018 and since then has been working to double the corporate’s sales — that are expected to hit $5 billion this yr — by partnering with up-and-coming athletes and cultural influencers to draw a younger consumer while never losing sight of the corporate’s roots in performance running. Here, Preston, who can be honored by the American Apparel & Footwear Association...
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23 Oct

How Venus Williams Maintains A Sense Of Balance And

How Venus Williams Maintains A Sense Of Balance And
This past Latest York Fashion Week season, a certain tennis icon brought her on-court heat to the Big Apple. IMG and Spring Studios partnered with Chase Sapphire on September 10 for the curation of a customer activation called Glam Slam, a fashion-tennis hybrid experience featuring Venus Williams’ fashion-forward activewear brand EleVen by Venus Williams. During two of Latest York City’s most monumental calendar moments – the US Open and Latest York Fashion Week – Glam Slam goals to have fun the intersectionality of tennis and fashion through tennis match screenings, fashion panels, culinary offerings, and DJ sets. Within the spirit of kicking off the series, Glam Slam partnered with Williams and trainer Kira Stokes for a 15-minute Sweat Session workout followed by a Q&A with Venus....
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2 Oct

How Venus Williams Maintains A Sense Of Balance And

How Venus Williams Maintains A Sense Of Balance And
This past Recent York Fashion Week season, a certain tennis icon brought her on-court heat to the Big Apple. IMG and Spring Studios partnered with Chase Sapphire on September 10 for the curation of a customer activation called Glam Slam, a fashion-tennis hybrid experience featuring Venus Williams’ fashion-forward activewear brand EleVen by Venus Williams. During two of Recent York City’s most monumental calendar moments – the US Open and Recent York Fashion Week – Glam Slam goals to have fun the intersectionality of tennis and fashion through tennis match screenings, fashion panels, culinary offerings, and DJ sets. Within the spirit of kicking off the series, Glam Slam partnered with Williams and trainer Kira Stokes for a 15-minute Sweat Session workout followed by a Q&A with Venus....
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