This past Latest York Fashion Week season, a certain tennis icon brought her on-court heat to the Big Apple. IMG and Spring Studios partnered with Chase Sapphire on September 10 for the curation of a customer activation called Glam Slam, a fashion-tennis hybrid experience featuring Venus Williams’ fashion-forward activewear brand EleVen by Venus Williams.
During two of Latest York City’s most monumental calendar moments – the US Open and Latest York Fashion Week – Glam Slam goals to have fun the intersectionality of tennis and fashion through tennis match screenings, fashion panels, culinary offerings, and DJ sets. Within the spirit of kicking off the series, Glam Slam partnered with Williams and trainer Kira Stokes for a 15-minute Sweat Session workout followed by a Q&A with Venus....
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