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2 Nov

Jennifer Lopez on Beso Balm, Her ’90s Supermodel-Inspired Routine

Jennifer Lopez on Beso Balm, Her ’90s Supermodel-Inspired Routine
Jennifer Lopez expands into the lip category along with her newest JLo Beauty product: Beso Balm Ultra-Hydrating Lip Mask. Launching Thursday, it’s a balm-mask hybrid meant to be reapplied throughout the day and worn thicker overnight. “I desired to create really my dream balm,” Lopez said over the phone. “I just hadn’t found one yet that ticks all of the boxes. So, I went to work creating my very own, which is how we give you a whole lot of the ideas for the products. I’m like, ‘OK, we have now a glow serum. We've got the cleanser, the serum, moisturizer, the SPF, the mask. What’s missing? What else am I putting on at night that’s a part of that routine?’ And...
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16 Oct

Emi Jay Releases First Hairstyling Product With Smoothing Balm –

Emi Jay Releases First Hairstyling Product With Smoothing Balm –
Emi Jay is expanding into the hair care category with its first styling product. The 15-year-old hair accessories label is introducing Angelstick, which is a styling balm that may be applied directly on the scalp and hairline to focus on flyaways. The product can be available for purchase starting Tuesday for $38 on Emi Jay’s website. “We’ve been within the hair accessories business for 15 years and it form of felt like a natural direction for us,” said Emi Jay founder Julianne Goldmark. “It was something that was form of all the time on my mind, but I wasn’t one hundred pc sure. Lots of our customers had requested some form of styling product to assist their day-to-day hairstyles and make on-the-go...
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5 Oct

The Danessa Myricks Blurring Balm Blush Is the MVP

The Danessa Myricks Blurring Balm Blush Is the MVP
The blush step in my makeup routine brings me the identical level of joy as seeing the waiter at a restaurant make their way toward me, food in hand. Reaching for the Danessa Myricks Beauty Yummy Skin Blurring Balm Blush only amplifies this sense. I'm not the just one who feels this fashion either — the complete Allure team loves this blush a lot that we gave it an Allure 2023 Better of Beauty award. Before I hop on my soapbox about why I’m obsessive about this blush, let’s get into some backstory.I used to hate blush — granted, the blush options for dark skin after I began wearing makeup were abysmal. I at all times feared a vibrant flush...
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17 Sep

Goop Launches Color Cosmetics Balm – WWD

Goop Launches Color Cosmetics Balm – WWD
Goop is getting a bit more colourful. While the brand may not seem synonymous with color, Goop is diving into cosmetics with its skin care-infused Colorblur Glow Balm, $34. In true Goop fashion, the brand approached the makeup category through a skincare and wellness-oriented lens. The product, which is available in five sheer but buildable shades, employs sea buckthorn oil, vitamin E and safflower oil to spice up moisture and protect the skin. “The thought was the best way to get that Goop glow and still be delivering skincare,” said Goop beauty director Jean Godfrey-June, noting this launch poses a chance for extra cosmetic products in the longer term. “The formula began from skincare after which adding these great sheer...
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