Beauty – Page 255 – Beautifaire

30 Jan

Prestige Beauty Grew 15 Percent in 2022 – WWD

Economic uncertainties are not any match for prestige beauty, latest data shows. In keeping with a year-end report from the NPD Group, every category in prestige beauty posted double-digit gains, with makeup, skincare, fragrance and hair growing 18 percent, 12 percent, 11 percent and 22 percent, respectively. The industry overall grew 15 percent. That ballooning of sales shows no signs of abatement, in accordance with Larissa Jensen, vice chairman of beauty at the NPD Group. “It’s still up double digits year-to-date to date,” she said. “That swell is continuous in 2023, which is what we anticipated.” Across the consumable sectors NPD tracks, prestige beauty was the just one to achieve double-digit sales in units. “It goes back to the lipstick index and the...

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29 Jan

The Top 50 Beauty Brands By EMV In 2022

by Beautifaire101

Beauty, Featured

In 2022, the adage “content is king” proved too simplistic a view for brands aiming to not only adapt to, but thrive within the ever-evolving digital landscape. Data from Tribe Dynamics shows that almost all beauty brands saw declines in earned media value in 2022 — even people who saw a year-over-year increase within the variety of social media creators mentioning them — largely on account of the growing shift toward short-form video content, which brands are still learning to navigate. “It’s not that the underlying drivers of EMV are changing dramatically, but more that there’s a shift in consumer preference when it comes to kinds of content and channels; that’s essentially the most significant change that’s occurring,” said Conor...

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29 Jan

Beauty Brands Eye TikTok Bans but Gen Z Reacts

by Beautifaire101

Beauty, Featured

Beauty Brands Eye TikTok Bans but Gen Z Reacts

Beauty Brands Eye TikTok Bans Slug: News Feed When the 117th Congress last December passed a huge, $1.7 trillion spending bill that included banning TikTok from all government devices, the favored video-sharing app’s core Gen Z users shrugged. A month later, as a growing list of universities, under pressure from state lawmakers, have also banned the app, they’re beginning to notice. And so are the sweetness brands which have increasingly relied on TikTok — which has sparked countless beauty trends and viral products (Clinique’s Black Honey, Dior’s Rosy Glow Blush, to call just two) — as a critical marketing tool. “Our core principle is reach people where they're,” says Evan Horowitz, CEO and cofounder of creative agency Movers+Shakers, which works closely with brands like...

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29 Jan

Alix Earle, Jonathan Monroe Amongst Fastest-growing Beauty Influencers of

by Beautifaire101

Beauty, Featured

Alix Earle, Jonathan Monroe Amongst Fastest-growing Beauty Influencers of

The rapid evolution of the influencer continues. Data from social media management platform Dash Hudson shows that in 2022, Instagram’s brightest rising stars primarily consisted of already-popular TikTok creators, whose Instagram presences were simply catching as much as the previous. TikTok’s prevailing stripped-down form of content has also crept onto Instagram, as is reflected by Melodie Perez, or @diaryoftroubledskin’s sizable momentum, which was fueled partly by her documentation of her Accutane journey firstly of the 12 months. “Even within the case of Alix Earle, who possibly looks like an O.G. Instagram influencer, she doesn’t act like that — her videos are very authentic, you’re often preparing together with her,” said Kate Archibald, chief marketing officer at Dash Hudson, of the...

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