Best Beauty Brands of 2022
WWD Beauty Inc’s Brands of the 12 months didn’t just ride the resurgence of makeup — they helped create it. Within the mass market, E.l.f. turned in one among the 12 months’s top performances, posting exceptional results across the board.
Likewise, MAC jumpstarted cosmetics sales within the prestige market with a mixture of cutting-edge products and a revamped approach to the in-store experience. The honoree within the wellness category, meanwhile, has been a key architect of the ever-increasing intersection of health and beauty. Here, the 2022 Brands of the 12 months.
Brand of the 12 months
Wellness: Goop
With regards to finding the intersection between beauty and wellness, Goop knows exactly where the G-spot is — and never simply because...
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