Beautys – Beautifaire

22 May

TikTok Star Golloria George on Beauty’s Inclusivity Problem

Golloria George is making her voice heard. The 21-year-old Austin, Texas, native is harnessing her platform of greater than 943,000 TikTok followers to revive the discourse surrounding shade inclusivity — a matter which had a cultural reckoning within the late 2010s, tacitly understood by many as unfinished to at the present time. “Tone inclusivity is literally the bare minimum,” said a upset George in a January TikTok video, by which she tested Essence’s latest Keep Me Covered Foundation, the darkest shade of which was still several shades too light for her. The video, which has garnered greater than 28 million views to this point and hundreds of comments either referring to or sympathizing with George’s experience, is one in...

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16 May

Why Gen X Is Prestige Beauty’s Biggest Opportunity

by Beautifaire101

Beauty, Featured

Why Gen X Is Prestige Beauty’s Biggest Opportunity

Sandwiched between the Baby Boomers and Millennials, Gen X has all the time been the proverbial middle child of beauty marketing: often missed and continuously undervalued. But what they lack in attention, they make up for in importance, growing their spend greater than every other generation on prestige beauty, in keeping with data from Circana. And their power is simply growing. “Gen X goes to be larger than the Boomers in the subsequent 4 years. It’s time for the wonder industry to concentrate on them,” said Larissa Jensen, senior vp and global beauty industry adviser at Circana. “Why? Because beauty is just not nearly youth.” Jensen sees not only potential, but in addition a necessity. “As you age, your skin changes. Consumers have...

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9 May

Tracee Ellis Ross Talks Pattern Beauty’s Purpose, U.K. Expansion

by Beautifaire101

Beauty, Featured

Tracee Ellis Ross Talks Pattern Beauty’s Purpose, U.K. Expansion

Tracee Ellis Ross is taking her vision for Pattern across the pond. The actor and entrepreneur is launching product within the U.K. in an exclusive partnership with Boots, starting on Wednesday. For Ross, the move was a natural extension of her accessible vision for textured hair care. “The unique dream for the brand was to be a world brand because I feel that the curly and textured community is one which spans across the globe,” she told WWD. “I desired to expand that mission so that everyone has access to their most beautiful and healthy hair.” Boots made a super partner for the brand given its broad footprint. “85 percent of the U.K. population is inside 10 minutes of a Boots store,” she...

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3 May

Inside Huda Beauty’s Rebrand

by Beautifaire101

Beauty, Featured

Huda Kattan is back in the motive force’s seat of her eponymous beauty brand — and he or she’s got a recent roadmap. After working behind the scenes for the past couple of years, Kattan is hoping that by resuming the corporate’s top leadership role she will rev up the business and put it back on the fast track. Hailed as an excellent influencer within the 2010s, Kattan built her huge Instagram following into what was once valued as a $1.25 billion business, along with her baking and contouring products flying off the shelves and resulting in the launch of several subbrands, including skincare label Wishful, makeup line Glowish and fragrance play Kayali. In 2017, the corporate received a minority investment from...

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