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19 Apr

Beauty’s Found Generation X

Beauty’s Found Generation X
PARIS ­— Sonsoles Gonzalez began noticing changes to her hair starting in her early 40s. “I used to have very thick, full, long hair, and I began feeling like my ponytail was shrinking, it was very dry,” she said. “I knew it was due to hormonal changes.” So the seasoned beauty executive — who’d worked at L’Oréal and Procter & Gamble, where she steered Pantene globally — set out to know the phenomenon and launched the Higher Not Younger brand in March. “No one is talking to those women,” said Gonzalez. “I knew that the majority briefs were targeting women 18 to 44, and it was even a bit little bit of a joke inside [the industry]: What happens with women once...
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22 Mar

WWD Beauty Inc’s First Annual Rating of Beauty’s Strongest

WWD Beauty Inc’s First Annual Rating of Beauty’s Strongest
When Procter & Gamble Co. paid $57 billion for Gillette back in 2005, little question company executives thought it was a certainty. In any case, P&G was the highest consumer products giant within the realm of girls’s products, Gillette the leader in men’s. It was a wedding made in mass-market heaven. Then got here the recession, followed by the digital revolution, and an entire latest rise of competitor was born: The Disruptor. Gillette still commands a reported 60 percent of the retail market. But that market is contracting, replaced by digital-first brands like DollarShaveClub.com, which has been capable of grab near 16 percent of the $3 billion blades market. And though Gillette filed suit against Dollar Shave Club in December alleging patent violation,...
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29 Jan

Inside E.l.f. Beauty’s Oversized Growth

Inside E.l.f. Beauty’s Oversized Growth
E.l.f. Beauty turned in probably the greatest performances of a publicly traded company in 2022, but for those who think chairman and chief executive officer Tarang Amin has all the answers on the subject of navigating an enterprise through a rapidly transforming and really volatile business landscape, you’d be mistaken. He’s got all the questions. For Amin, who has been leading the corporate for the past nine years and notched his sixteenth consecutive quarter of growth earlier this 12 months, who oversaw a 78 percent increase in share price in 2022 (versus a 19 percent decline for the S+P 500) and an expected 38-39 percent sales increase to $545 million for FY 2023, curiosity is the important thing to E.l.f.’s oversized success. Ask...
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27 Jan

Are Female Athletes Finally Poised to Turn into Beauty’s

Are Female Athletes Finally Poised to Turn into Beauty’s
Chicago Sky forward Isabelle Harrison remembers the precise moment she felt most neglected by the sweetness industry as a female athlete.  It got here through the fall of 2021 — just before Harrison’s fifth WNBA season — when Colourpop released a group of themed eye shadow palettes paying homage to 6 NBA teams, including the Boston Celtics and the Los Angeles Lakers.  “It was certainly one of the primary times I actually felt irritated by a beauty brand,” said Harrison, who had inked her first beauty cope with Neutrogena not long before then, and would go on to develop into a Glossier ambassador two years later. “To base the gathering on NBA teams knowing there’s a whole women’s league, and also you’re...
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