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25 Aug

Beauty’s Most Powerful Founders – WWD

Beauty’s Most Powerful Founders – WWD
Sixteen of the brightest and best beauty founders are gathered together in a photograph studio in Midtown Manhattan for a Beauty Inc cover shoot and the first-day-of-school vibes are in full effect. There are shrieks of pleasure, hugs between long-lost friends, oohs and ahhs over outfits and a fast sharing of upcoming projects, before the group is named to order by the principal — on this case the photographer whose task is to shoot a category picture, so to talk. It’s no wonder that the room crackles with energy. That is probably the most dynamic group of founders the sweetness industry has seen because the OG indies back within the ’90s. They're connectors, a lot of whom had established careers out and...
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8 Aug

Austin Butler’s Latest Role Is for YSL Beauty’s Perfume

Austin Butler’s Latest Role Is for YSL Beauty’s Perfume
PARIS — Actor Austin Butler is the worldwide ambassador of Yves Saint Laurent Beauty’s latest men’s scent, MYSLF. “I felt honored when Yves Saint Laurent Beauty asked me to turn into the ambassador for its latest fragrance, MYSLF,” Butler told WWD. “In 1964, Yves Saint Laurent released his first fragrance. I feel privileged to be a component of the heritage he set in motion all those years ago.” In a press release, Butler also said: “Over the previous few years, I’ve spoken with individuals who knew M. Saint Laurent. He broke through labels. He was a rebel, and I like that about him.” Butler, a swiftly rising star, has worked with directors including Quentin Tarantino, Baz Luhrmann and Jim Jarmusch. The acclaimed “Elvis”...
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4 Aug

India is Rare Beauty’s Second Largest First Week Launch

India is Rare Beauty’s Second Largest First Week Launch
Rare Beauty launched in 34 countries in lower than two years. “Once I say that, it’s hard to imagine,” said chief sales officer Kim Magee. With Sephora as its retail partner (and Space NK within the U.K.), the Southern California brand is now present in 36 countries. First got here North America, within the U.S., Canada and Mexico, then Europe in any respect Sephora locations online, and in brick-and-mortar shops in France, Spain and Germany. The Asia-Pacific area was next, followed by the Middle East, U.K. and Brazil. “Early on, we decided to take one step at a time,” explained chief executive officer Scott Friedman. “So we focused on North America, in Sephora specifically. But based upon our conversations with their team mainly...
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3 Aug

How Athletes Are Beauty’s Best Kept Secret – Essence

How Athletes Are Beauty’s Best Kept Secret – Essence
Image courtesy of Essence Essence Beauty joined the wonder talk with panelists WNBA Player Te’a Cooper, LSU Women’s Basketball Star and Rapper, Flau’Jae Johnson, and Olympic Gymnast, Jordan Chiles, moderated by Girls United’s Rechelle Dennis, to debate beauty in sports on the BeautyCon™ stage. Athletes have quickly develop into the brand new faces of beauty. The panel showcased today’s finest women athletes, engaging them in conversations about assuming the role as the brand new and upcoming icons of beauty. The athletes delved beyond their exceptional skills of their respective sports, and make clear how they embrace the world of beauty. All three women take their all star careers from Sports Illustrated and Nike, to self-care and wellness for the last BeautyCon™...
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