Sixteen of the brightest and best beauty founders are gathered together in a photograph studio in Midtown Manhattan for a Beauty Inc cover shoot and the first-day-of-school vibes are in full effect.
There are shrieks of pleasure, hugs between long-lost friends, oohs and ahhs over outfits and a fast sharing of upcoming projects, before the group is named to order by the principal — on this case the photographer whose task is to shoot a category picture, so to talk.
It’s no wonder that the room crackles with energy. That is probably the most dynamic group of founders the sweetness industry has seen because the OG indies back within the ’90s. They're connectors, a lot of whom had established careers out and...
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