Fragrance business Ellis Brooklyn has raised a $1 million seed round from Stage 1 Fund and Toni Ko, the founding father of NYX.
Ellis makes eau de parfums, candles and body care. It was founded by Latest York Times’ Skin Deep columnist and writer Bee Shapiro, and was early to the clean-ingredients trend within the fragrance category.
With the capital, Shapiro plans to deepen Ellis’ international distribution and hire an worker who “can dovetail not only our e-comm, but additionally the e-comms of our retailers,” she said.
“Our e-comm is way up. We had our biggest month ever, like within the history of our brand, in July in e-comm,” Shapiro said.
For a lot of brands, fragrance sales have suffered as stores closed and consumers...
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