Can Millie Bobby Brown, Beyoncé & More Revive Celebrity

2 Sep

Celebrities are flooding into fragrance. The celebrities could have originally gravitated toward launching skincare lines, but now it’s perfume that's having a moment. In a wave paying homage to the celebrity fragrance heyday within the 2000s, celebrities of various size are either stepping into fragrance or doubling down on the business. Millie Bobby Brown recently took her brand, Florence by Mills, into the category; Sabrina Carpenter and Ariana Grande each introduced scents, and earlier, Drake’s Higher World Fragrance House expanded into Harrods within the U.K. Drake’s Higher World Fragrance House. Photo courtesy of Parlux Paris Hilton’s fragrance business launched a latest fragrance last 12 months after nearly twenty years in business. In 2019, that business was estimated to have done $2.5 billion in sales...

0 Comments

21 Aug

Help for Maui, Dressing Beyoncé, Taylor Swift Pays Off

by Beautifaire101

Beauty, Featured

Help for Maui, Dressing Beyoncé, Taylor Swift Pays Off

MAUI EFFORTS: Delivering Good, which provides people impacted by poverty, disaster and other tragedies with latest merchandise donated by retailers and manufacturers, is preparing a response to support the victims of the wildfire that has devastated parts of Maui. The nonprofit organization is ramping up its operations to make sure the group is able to act as soon because the situation in Maui stabilizes. The team is working to discover the perfect partners to assist get and distribute donated merchandise on the bottom in Maui as soon as possible. While the situation remains to be in flux with many areas either unreachable or with restricted access because of emergency rescue efforts, the charity’s experience has shown that essentials comparable to...

0 Comments

17 Aug

Barbie, Beyoncé and Taylor Swift Are Winning the Attention

by Beautifaire101

Beauty, Featured

SPARKLE SWEEPSTAKES: Fashion brands appear to be getting barely more bang for his or her buck from dressing Beyoncé for her “Renaissance” world tour than Taylor Swift for her “Eras” concert events. For instance, Alexander McQueen won $7.7 million in media impact value, and Tiffany & Co. $7.2 million, for putting designs on Beyoncé, in comparison with Versace garnering $6.3 million after dressing Swift, data from Launchmetrics show. The information firm’s tallies show that “Eras” has up to now generated $97.5 million in media impact value, or MIV, and “Renaissance” $187 million. The proprietary MIV figure calculates the impact of relevant media placements on all channels (online, social and print), inclusive of paid, owned and earned mediums. Roberto Cavalli collected $4.9 million in...

0 Comments

30 Jul

On Tour: Beyoncé in Louis Vuitton | LOUIS VUITTON

by Beautifaire101

Fashion

On Tour: Beyoncé in Louis Vuitton | LOUIS VUITTON

“Beyoncé is a rare spirit manufactured from a unique form of DNA” - Pharrell Williams. The Creative Director was inspired to create his first custom designs with Louis Vuitton for the star, along along with her dancers and daughter, Blue Ivy, for the North American leg of her RENAISSANCE WORLD TOUR. Embellished with over 8000 crystal silver beads and 60 000 black pearls, the custom catsuit pays tribute to the Maison’s heritage savoir-faire with a black and silver Damier motif. ABOUT LOUIS VUITTON Since 1854, Louis Vuitton has placed fashion within the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison stays faithful to the spirit of its founder, Louis Vuitton, who...

2 Comments