LONDON — The road for Hailey Bieber’s beauty brand, Rhode, is getting larger and longer as she ventures into the U.K. market on Wednesday along with her three hero products: the Peptide Glazing Fluid, the PeBarrier Restore Cream and Peptide Lip Treatment.
The products will all be under the 30 pound mark and available on rhodeskin.com.
“We're really captivated with making these amazing formulas accessible at this price point, that’s absolutely a tenant of the brand that we’re carrying over to the U.K.,” Melanie Bender, chief executive officer of Rhode, told WWD on a Zoom call with Bieber.
The clean beauty brand has been selling out quickly, allowing it to order larger quantities and reduce costs.
“We crossed the eight-figure threshold over a...
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