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22 Apr

Boss, NFL Team on Lifestyle Collection for Fans

Boss and the National Football League have teamed again on a group of lifestyle products for men and girls. The road, which launches on Monday, will feature hoodies, sweatshirts, T-shirts, polo shirts, tracksuit bottoms and shorts from a number of the league’s hottest teams: the Dallas Cowboys, Latest York Giants, Las Vegas Raiders, Los Angeles Rams and Miami Dolphins. In August, the offering will likely be expanded to incorporate 17 more teams including the reigning Super Bowl Champions Kansas City Chiefs and NFC Champions the Philadelphia Eagles. “The NFL is taking a fresh approach to fan apparel with our recent collaboration with outstanding fashion brand, Boss,” said Ryan Samuelson, vice chairman of consumer products on the NFL. “The apparel will live as...
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15 Jan

Stephen ‘tWitch’ Boss, Former ‘Ellen DeGeneres Show’ DJ And

Stephen “tWitch” Boss, who was fondly often called the joyous DJ and executive producer for “Ellen DeGeneres Show” and a dancer who rose to fame on “So You Think You Can Dance,” has died from a reported suicide at age 40. TMZ was the primary to report the news. “It's with the heaviest of hearts that I even have to share my husband Stephen has left us,” Boss’ wife, Allison Holker Boss, 34, confirms to PEOPLE. “Stephen lit up every room he stepped into. He valued family, friends and community above all else, and leading with love and lightweight was all the things to him. He was the backbone of our family, the very best husband and father, and an inspiration...
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17 Sep

Hugo Boss’ Hugo Brand Introduces Denim Capsule With Replay

MOOD INDIGO: Hugo Boss’ young brand Hugo is teaming up with Italian denim specialist Replay for a capsule collection dropping Sept. 28. It’s a part of Hugo’s ambition to strengthen its denim offering because the brand builds its own voice complementing the Boss foremost line. The 2 brands are the results of essentially the most recent Hugo Boss transformation and push toward broadening their appeal amongst younger consumers. The capsule collection comprises trend-driven denim styles for men and girls combined with easy jersey pieces. Crafted entirely from organic cotton, the lads’s lineup features a denim jacket and straight-fit jeans; a denim overshirt; matching roomy pants; a garment-dyed indigo T-shirt and hoodie, in addition to a crew-neck T-shirt. The latter will bear the capsule...
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