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9 May

Dior Heads to Mexico, Hugo Boss Launches Blue, Foot

Dior Heads to Mexico, Hugo Boss Launches Blue, Foot
AROUND THE WORLD: Dior is racking up the air miles. Following its pre-fall show in Mumbai in March, the French fashion house has revealed it would unveil its cruise 2024 collection in Mexico City on May 20. It plans to reveal the precise location at a later date. Maria Grazia Chiuri, artistic director of womenswear collections at Dior, will proceed her tradition of collaborating with local craftspeople on the annual collection, which has the potential to significantly boost tourism revenues in its destination. “Through this exciting dialogue, the creative director will highlight the artistry and a few of the emblematic figures of this country that has been dear to Dior’s heart because the starting of the home in 1947,” the brand said in...
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9 May

Hugo Boss to Launch Denim-skewed Collection Called Hugo Blue

Hugo Boss to Launch Denim-skewed Collection Called Hugo Blue
Hugo Boss is shining a light-weight on denim. As a part of a brand refresh that began last 12 months, the German company is launching Hugo Blue, a set dedicated to denim that may debut in the summertime of 2024. The brand new line will sport the Hugo logo in blue and is targeted to young men and girls. It's inspired by street culture and can feature jeans together with jerseys, knitwear, outerwear and accessories. A number of the pieces will probably be unisex. “According to our latest brand direction and 24/7 approach, we're repeatedly expanding our range of casualwear offerings,” said Daniel Grieder, chief executive officer of Hugo Boss. “Constructing on the successful brand refresh of Hugo, it was a natural step...
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22 Apr

Boss, NFL Team on Lifestyle Collection for Fans

Boss, NFL Team on Lifestyle Collection for Fans
Boss and the National Football League have teamed again on a group of lifestyle products for men and girls. The road, which launches on Monday, will feature hoodies, sweatshirts, T-shirts, polo shirts, tracksuit bottoms and shorts from a number of the league’s hottest teams: the Dallas Cowboys, Latest York Giants, Las Vegas Raiders, Los Angeles Rams and Miami Dolphins. In August, the offering will likely be expanded to incorporate 17 more teams including the reigning Super Bowl Champions Kansas City Chiefs and NFC Champions the Philadelphia Eagles. “The NFL is taking a fresh approach to fan apparel with our recent collaboration with outstanding fashion brand, Boss,” said Ryan Samuelson, vice chairman of consumer products on the NFL. “The apparel will live as...
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