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9 May

Hugo Boss to Launch Denim-skewed Collection Called Hugo Blue

Hugo Boss to Launch Denim-skewed Collection Called Hugo Blue
Hugo Boss is shining a light-weight on denim. As a part of a brand refresh that began last 12 months, the German company is launching Hugo Blue, a set dedicated to denim that may debut in the summertime of 2024. The brand new line will sport the Hugo logo in blue and is targeted to young men and girls. It's inspired by street culture and can feature jeans together with jerseys, knitwear, outerwear and accessories. A number of the pieces will probably be unisex. “According to our latest brand direction and 24/7 approach, we're repeatedly expanding our range of casualwear offerings,” said Daniel Grieder, chief executive officer of Hugo Boss. “Constructing on the successful brand refresh of Hugo, it was a natural step...
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22 Apr

Boss, NFL Team on Lifestyle Collection for Fans

Boss, NFL Team on Lifestyle Collection for Fans
Boss and the National Football League have teamed again on a group of lifestyle products for men and girls. The road, which launches on Monday, will feature hoodies, sweatshirts, T-shirts, polo shirts, tracksuit bottoms and shorts from a number of the league’s hottest teams: the Dallas Cowboys, Latest York Giants, Las Vegas Raiders, Los Angeles Rams and Miami Dolphins. In August, the offering will likely be expanded to incorporate 17 more teams including the reigning Super Bowl Champions Kansas City Chiefs and NFC Champions the Philadelphia Eagles. “The NFL is taking a fresh approach to fan apparel with our recent collaboration with outstanding fashion brand, Boss,” said Ryan Samuelson, vice chairman of consumer products on the NFL. “The apparel will live as...
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15 Jan

Stephen ‘tWitch’ Boss, Former ‘Ellen DeGeneres Show’ DJ And

Stephen ‘tWitch’ Boss, Former ‘Ellen DeGeneres Show’ DJ And
Stephen “tWitch” Boss, who was fondly often called the joyous DJ and executive producer for “Ellen DeGeneres Show” and a dancer who rose to fame on “So You Think You Can Dance,” has died from a reported suicide at age 40. TMZ was the primary to report the news. “It's with the heaviest of hearts that I even have to share my husband Stephen has left us,” Boss’ wife, Allison Holker Boss, 34, confirms to PEOPLE. “Stephen lit up every room he stepped into. He valued family, friends and community above all else, and leading with love and lightweight was all the things to him. He was the backbone of our family, the very best husband and father, and an inspiration...
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