Boy Meets Girl and House of Blueberry will release a four-piece digital fashion collection to be sold exclusively in Blueberry’s metaverse fashion boutique and catalog, starting Jan. 10.
The 4 digital wearables represent a few of Boy Meets Girl’s bestsellers and brand staples within the physical world, comparable to leggings, sweatpants and two signature T-shirts. Roblox users can browse the virtual boutique and take a look at on designs, creating customized digital identities for his or her avatars.
“As someone who was an early adopter of virtual markets, this was a natural partnership for me,” said Stacy Igel, founder and chief creative officer of Boy Meets Girl. “I’m thrilled to bring Boy Meets Girl into the metaverse in collaboration with...
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