Brand – Page 33 – Beautifaire

9 Apr

Wonderbelly is seeking to disrupt the antacid aisle with its clean, talc-free formulas, because it launches at 650-plus Goal doors. This announcement marks the primary major retail expansion for the brand, which was founded by brothers Lucas and Noah Kraft. Currently the antacid market, expected to succeed in greater than $8 billion globally by 2027, in keeping with The International Market Evaluation Research and Consulting Group, is dominated by several heritage brands. Wonderbelly founders and brothers Noah (left) and Lucas Kraft (right). Alina Tsvor The genesis for the brand was borne out of necessity. Lucas Kraft had handled an eating disorder growing up — while he recovered in his mid-20s, the Wonderbelly chief belly officer was left with lingering digestive issues for which he...

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7 Apr

Drake’s Fragrance Brand is Heading to Harrods – WWD

by Beautifaire101

Beauty, Featured

Higher World Fragrance House, the Drake-founded fragrance brand, is making its first retail play. The brand, currently comprising five home fragrances ranging in price from $48 to $80, is heading to Harrods within the U.K. It'll bow online on Monday, with an ensuing in-store rollout. It is usually the brand’s first big move since signing a licensing cope with Parlux late last 12 months. The brand initially launched two years ago on its website. “We wanted to start out constructing a brand with no pressure, and once we felt settled when it comes to the brand and its identity, we wanted a partner,” said Matte Babel, chief brand officer of DreamCrew and a member of Drake’s management team. “It’s a brilliant complex business...

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5 Apr

A Chocolate Vitamin Brand Is Launching at Sephora –

by Beautifaire101

Beauty, Featured

Something sweet is coming to Sephora. The sweetness retailer is expanding its ingestible wellness offerings with Sourse, a chocolate complement brand. While the brand has a variety of stock keeping units meant to have various advantages like mood boost or energy support — each available at Whole Foods — the Sephora launch will deal with its beauty options. Specifically, Sourse’s phytoceramide-infused Skin Glow Bites, $15, and the brand new Sephora exclusive, biotin-infused Hair Grow Bites, $15. Sourse launches Hair Grow Bites, $15, exclusively with Sephora. While Sourse is a multibenefit complement brand, founder and chief executive officer Jenne Moore said consumer demand led to it inadvertently becoming a beauty brand, making Sephora a perfect retail partner. “We changed into a beauty brand because our...

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4 Apr

I Traded In This $65 Moisturizer For A Drugstore

by Beauty Tips

Makeup, Featured

Charlotte Tilbury’s award winning Magic Cream is considered one of my absolute favorite moisturizers. The long-lasting face moisturizer is thought for hydrating, glowing, and plumping skin and just works wonders with my combination skin. Whether I’m doing “no makeup” makeup, or a full on beat, it makes my melanin glow. It’s also a relentless staple in almost every beauty YouTuber’s skincare routine, so once I initially heard about it, I needed to try it, and thankfully it has lived as much as the hype. But here me out — I’ve found one other moisturizer that also works wonders, and for one fourth of the worth. It’s even been upgraded from my travel skincare bag (I are inclined to travel with budget-friendly products...

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