Brands – Page 10 – Beautifaire

22 Sep

Inside Beauty Inc’s Power Brands Cocktail Party – WWD

What does a strong brand make? A cocktail of digital savvy, sales volume, relevance and resonance with a shape-shifting consumer base. To have a good time its annual list of the 45 strongest brands in beauty, Beauty Inc hosted a cocktail party at Nine Orchard with retailers, investors and the visionary founders that made the list — and a couple of friends. Attendees included Shiseido’s Ron Gee, True Beauty Ventures’ Wealthy Gersten and Cristina Nuñez, Bluemercury’s Tracy Kline and brand founders from BeautyStat’s Ron Robinson to ColorWow’s Gail Federici, amongst many others. Beauty Barrage and Skeepers sponsored the fete. “To be named an influence brand for the fourth 12 months in a row is an incredible privilege and one we owe to our consumers...

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12 Sep

How Beauty Brands Are Appealing to the Gen Z Consumer

by Beautifaire101

Beauty, Featured

How Beauty Brands Are Appealing to the Gen Z Consumer

The Gen Z consumer is a serious goal for beauty brands, as their spending power is important and exponentially growing. In line with a Bloomberg report in 2021, Gen Z commands $360 billion in disposable income. McKinsey published its “The Beauty Market in 2023: A Special State of Fashion” report in May, which found the wonder industry generated roughly $430 billion in revenue last yr. Furthermore, the consulting firm said the industry has been making “a solid recovery because the height of the COVID-19 pandemic” and projects growth by 6 percent a yr, to succeed in $580 billion by 2027. The report authors project that premium beauty tiers will grow at an annual rate of 8 percent from 2022 to 2027, as...

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11 Sep

Firms and Brands Donating to Moroccan Earthquake Relief –

by Beautifaire101

Beauty, Featured

Firms and Brands Donating to Moroccan Earthquake Relief –

De Agostini via Getty Images A 6.8 earthquake struck Morocco on Friday, damaging villages within the High Atlas mountain region and the historic city of Marrakech. The death toll has climbed to almost 2,500. It’s the deadliest earthquake Morocco has seen in a long time. In 1960, a 5.8 earthquake devastated the country, leaving 12,000 dead and hundreds more homeless. “I'm deeply saddened by the lack of life and devastation attributable to the earthquake in Morocco,” President Joe Biden wrote in a press release on Saturday. “We're working expeditiously to make sure Americans in Morocco are protected, and stand ready to offer any essential assistance for the Moroccan people.” As recovery efforts proceed, several corporations have pledged hundreds of dirhams to assist the...

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3 Sep

Can the natural hair community trust celebrity brands like

by Beauty Tips

Beauty, Featured

Can the natural hair community trust celebrity brands like

Black celebrity haircare brands have been criticised for being underperforming and overpriced. But where is that this scepticism coming from and why don’t hair brands owned by white celebrities receive the same backlash? Beyoncé is currently on a world tour promoting her latest album, Renaissance – and yet she’s still managed to search out time to tease a possible haircare line, posting a half-cryptic gallery on Instagram. Unsurprisingly, social media was immediately abuzz with comments from the Beehive. One person posted a sequence of photos and videos on Twitter that showcased Queen B’s natural hair in numerous styles, together with the words: “Beyoncé’s natural hair the past several years. Hair Care line bout to...

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