Brands – Page 11 – Beautifaire

1 Sep

Hi gay, here’s how beauty brands are celebrating Pride

A roundup of all the large and small ways beauty brands are standing in solidarity with the LGBTQ+ community this Pride season, as rainbow capitalism takes a success For the past few years, the beginning of June has been signalled by the arrival of the rainbows. Popping up on Ikea sofas, fluffy Uggs and eyeshadow palettes, on the logos of corporate banks, baseball teams and fast food chains, they were there to mark Pride month, a time dedicated to remembering the Stonewall Riots and for celebrating and standing in solidarity with the LGBTQ+ community. They were also there – within the case of lots of the brands who adopted the symbol for the...

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23 Aug

How Growth in Celebrity Brands Is Affecting the Retail Industry

by Beautifaire101

Beauty, Featured

How Growth in Celebrity Brands Is Affecting the Retail Industry

When Khloé Kardashian and Emma Grede launched their Good American brand in 2016, certainly one of the primary things they did a yr later was plant their first pop-up store inside VFiles’ outpost in Latest York City. Seven years later, the famous duo branched out with their first everlasting Good American store, which opened in June on the Westfield Century City mall in Los Angeles. And more stores are on the way in which. “We’re scaling quickly. There shall be quite a bit more stores opening next yr,” Grede, the corporate’s chief executive officer, said throughout the opening of the three,000-square-foot space. Two more stores are scheduled to open later this yr at Fashion Island in Newport Beach, California, and The...

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22 Aug

7 Black-Owned Wellness Organizations And Brands That Help You

by Beauty Tips

Makeup, Featured

7 Black-Owned Wellness Organizations And Brands That Help You

Body Complete Rx What does wellness mean to you? By definition, wellness means the standard or state of being healthy in body and mind, especially as the results of deliberate effort. It’s greater than therapy sessions an exercise. People are actually applying wellness to all areas of their lives – with some help. Throughout the past decade, there was a rise in yoga studios, organic juice bars, and “secure spaces” that satirically, have an absence of representation for BIPOC. With that, more Black entrepreneurs and advocates have taken it upon themselves to create communities and products that focus on self-care, well-being, and mindfulness, and by doing so, are redefining what wellness is for Black women. ...

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18 Aug

How Gen Z Is Driving Luxury Beauty Spend for

by Beautifaire101

Beauty, Featured

How Gen Z Is Driving Luxury Beauty Spend for

Members of beauty’s most esteemed old guard are gaining newer, younger loyalists. Luxury heritage brands like Chanel, Dior, Prada and La Mer across categories are catching the coveted eyes and wallets of Gen Z shoppers as that demographic ages into the workforce. Corporations’ marketing efforts reflect that. Young celebs like 31-year-old Austin Butler, 20-year-old Jenna Ortega and 22-year-old Emma Chamberlain have turn out to be sought-after beauty ambassadors, and high-end brands are rethinking distribution to incorporate Gen Z-friendly partners like Ulta Beauty and Amazon. NielsenIQ data says that 61 percent of Gen Z shoppers are buying luxury beauty — higher than Gen X and Boomers, but two percentage points under Millennials — with that spend growing at the identical pace on the mass market....

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