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17 Aug

Barbie, Beyoncé and Taylor Swift Are Winning the Attention

Barbie, Beyoncé and Taylor Swift Are Winning the Attention
SPARKLE SWEEPSTAKES: Fashion brands appear to be getting barely more bang for his or her buck from dressing Beyoncé for her “Renaissance” world tour than Taylor Swift for her “Eras” concert events. For instance, Alexander McQueen won $7.7 million in media impact value, and Tiffany & Co. $7.2 million, for putting designs on Beyoncé, in comparison with Versace garnering $6.3 million after dressing Swift, data from Launchmetrics show. The information firm’s tallies show that “Eras” has up to now generated $97.5 million in media impact value, or MIV, and “Renaissance” $187 million. The proprietary MIV figure calculates the impact of relevant media placements on all channels (online, social and print), inclusive of paid, owned and earned mediums. Roberto Cavalli collected $4.9 million in...
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16 Aug

National Black Business Month: 7 Haircare Brands To Shop

National Black Business Month: 7 Haircare Brands To Shop
As we rejoice National Black Business Month, it is simply fitting that we turn our highlight toward the brands which have revolutionized natural hair care. From serums that nourish and protect, to styling creams that coax out the fullest potential of our curls, corporations like Pattern Beauty and Camille Rose offer a roster of efficacious formulas that do all of it. Below, we break down one of the best Black-owned hair products to buy without delay (and eternally). Our list includes every thing from leave-in conditioners that can quench thirsty curls to rejuvenating oils that can breathe life into every strand. As a bonus, a lot of these staples are suitable for all hair types. And by adding these products to...
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15 Aug

How Brands Can Harness the Global Conversation Around Hit

How Brands Can Harness the Global Conversation Around Hit
PARIS — From Burberry’s “ludicrously capacious” handbag to the colourful berets worn by Lily Collins on “Emily in Paris,” today’s trends are increasingly driven by TV shows, opening a wealthy seam of potential revenues for fashion brands, retailers and entertainment firms alike. But with writers and actors on strike, the sector is coping with fresh uncertainty, as everyone from e-commerce sites to makeup artists tests ways to monetize the connection between fashion and the small screen, at a time when streaming platforms have plunged the normal Hollywood model into crisis. “Lockdown was the tipping point,” said luxury consultant Eric Briones, creator of “Luxury and Digital: The Recent Frontiers of Luxury,” describing the moment that clothing labels became cultural content creators. Since then...
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11 Aug

National Black Business Month: 7 Beauty Brands To Shop

National Black Business Month: 7 Beauty Brands To Shop
Who could resist the allure of an efficient sunscreen that leaves no trace of ashiness? How about deeply pigmented blush infused with skincare ingredients that combat hyperpigmentation? Definitely not us and that’s precisely why our vanities proudly showcase an array of beauty products sourced from Black-owned brands. If you happen to’re searching for a meaningful option to honor National Black Business Month, consider adding our favourite products from these visionary brands to your shopping cart. By supporting these firms, you improve your beauty regimen and empower Black entrepreneurship. Ahead, seven must-haves from Black-owned beauty brands poised to realize staple status in your beauty routine. 01 Black Girl Sunscreen Black Girl Sunscreen has got you covered (literally). No ashy residue, no funky smell, just pure protection and hydration. And...
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