Brands – Page 14 – Beautifaire

17 Jul

Fortress Rebrands With Plans to Help Brands Grow on

Marketing agency Fortress Brand Group has rebranded as Front Row, a world commerce accelerator focused on beauty, health and wellness brands. The rebrand is because of their brand consolidation and merger, uniting several businesses, including the Fortress Brand, School House, Taylor & Pond, BizMut and Finc3. Fortress acquired digital marketing group Taylor & Pond and marketplace accelerator Finc3 in 2022, and School House, the creative agency arrange by former LVMH Moët Hennessy Louis Vuitton executive Christopher Skinner, in 2021. BizMut was Finc3’s business-to-business marketing unit. Terms of those deals weren't disclosed. The newly formed group, which has offices in Recent York; San Diego; Hamburg, and Bratislava, Slovakia, will construct strategies that elevate brands with a key deal with Amazon acceleration, e-commerce management,...

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8 Jul

The Beauty Brands That Ruled by Media Impact Value

by Beautifaire101

Beauty, Featured

The Beauty Brands That Ruled by Media Impact Value

The age of the influencer could also be shapeshifting, but it surely has yet to achieve its peak. In accordance with Launchmetrics, influencer voices generated essentially the most value for brands throughout the first quarter, with “micro influencers, or the smaller influencer, driving this value,” said chief marketing officer Alison Bringé. In the course of the first quarter, makeup brands generated $1.2 billion in Media Impact Value, or 60 percent of the sweetness sphere’s total MIV for the period; skincare brands got here in second, garnering $400 million, while fragrance and hair care trailed behind at $132 million and $127.5 million, respectively. MIV is Launchmetrics’ proprietary metric tallying the impact of a brand’s media placements across online, social and...

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7 Jul

Fashion Brands Give Hotel Guests a Taste of Fashion

by Beauty Tips

Fashion, Featured

Fashion Brands Give Hotel Guests a Taste of Fashion

TIME TO CHECK IN: Travel is as a rule a key ingredient to fashion, and a number of designers are aligning with hotels in other ways. The Los Angeles-based designer Rosetta Getty recently revealed a partnership with the Belmond Group to develop a hotel on Mexico’s Pacific Coast that is anticipated to open in 2025. Last month the Karl Lagerfeld Macau, a luxury resort that the late designer collaborated on prior to his death in 2019, began welcoming guests. And Bulgari showed off its latest luxury hotel in Rome. Lesser-known brands are also tapping into the hospitality sector, too. Why not? Last 12 months direct spending on U.S. travel returned to pre-pandemic levels, reaching $1.2 trillion, in response to the U.S. Travel...

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2 Jul

Too Faced Founders Create Toy Box Brands Incubator –

by Beautifaire101

Beauty, Featured

Too Faced Founders Create Toy Box Brands Incubator –

Inside a nondescript office constructing in Corona del Mar, California sits a veritable playland of entrepreneurship. Here lies the offices of Toy Box Brands, the most recent enterprise from Jerrod Blandino and Jeremy Johnson. Emblazoned above rows of desks is the phrase “F–k average, be legendary.” Product samples are scattered all over the place. In Johnson’s office sits a framed flag that reads, “I can’t consider we’re still doing this.” “I can’t consider we’re doing this again” is more prefer it. Yes, Blandino and Johnson, partners in business and life who founded Too Faced in 1998 and sold it to the Estée Lauder Cos. in a landmark deal for $1.45 billion in 2016, then the biggest acquisition in Lauder’s history — are back at it....

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