Brands – Page 2 – Beautifaire

10 May

Heritage Brands Launching Latest Fragrance Pillars

Mugler Aura Of Note: Twenty-six years after launching its first fragrance, Angel, Mugler is adding a 3rd pillar to its lineup: Aura. This floriental scent is supposed to represent the changing image of Mugler, which dropped the “Thierry” from its name in 2016, to draw a younger consumer. “We would have liked to launch a fragrance that talked to this woman who lives in such a busy world and digital landscape,” said Amy Braden, vp of promoting for the Clarins Fragrance Group. “We felt that by launching Aura we'd have a fragrance that actually is about her and all that she embodies.” Mugler is pushing a big digital strategy for Aura and likewise is partnering with Live Nation’s Electric Daisy Carnival in...

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30 Mar

6 Beauty Brands In Support Of Palestine – Essence

by Beauty Tips

Makeup, Featured

6 Beauty Brands In Support Of Palestine – Essence

shutterstock / thananya Up to now, the continuing humanitarian crisis in Gaza has resulted within the death of over 12,300 Palestinians, including at least 4,000 children, and led to the displacement of an estimated 1.5 million people. This has been a globally harrowing moment that has been nearly 80 years within the making. In brief– a genocide of an indigenous population. When tragedy strikes to this point away, it is straightforward to feel helpless or dejected to the whims of those in power. After all, there's much to be said about our elected officials’ actions or lack thereof in times of crises, but there are still actionable ways we are able to show our alliance through our purchasing power. Afterall, aligning your...

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26 Mar

Europe’s Buzzy Indie Skin Care and Wellness Brands Not

by Beautifaire101

Beauty, Featured

Europe’s Buzzy Indie Skin Care and Wellness Brands Not

PARIS — A spate of European indie skincare and wellness brands haven't yet made it to the U.S., but are ripe for the stocking by retailers there. Consider indies because the mice that roar, and the numbers prove their bite. Indie skincare sales last 12 months within the U.S. were especially strong, equaling $9.1 billion, a 14 percent year-on-year increase. That followed on from 11 percent growth in 2022. Meanwhile, unit sales in 2023 against 2022 grew by double digits, in response to Circana. “On this current digital age, indies have quickly risen to be a powerful segment in beauty, representing $30.5 billion in sales and capturing a 32 percent dollar share of the category,” said NielsenIQ in its report titled “The Rise of...

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22 Mar

WWD Beauty Inc’s First Annual Rating of Beauty’s Strongest

by Beautifaire101

Beauty, Featured

WWD Beauty Inc’s First Annual Rating of Beauty’s Strongest

When Procter & Gamble Co. paid $57 billion for Gillette back in 2005, little question company executives thought it was a certainty. In any case, P&G was the highest consumer products giant within the realm of girls’s products, Gillette the leader in men’s. It was a wedding made in mass-market heaven. Then got here the recession, followed by the digital revolution, and an entire latest rise of competitor was born: The Disruptor. Gillette still commands a reported 60 percent of the retail market. But that market is contracting, replaced by digital-first brands like DollarShaveClub.com, which has been capable of grab near 16 percent of the $3 billion blades market. And though Gillette filed suit against Dollar Shave Club in December alleging patent violation,...

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