Brands – Page 30 – Beautifaire

4 Nov

Snapchat’s Arcadia ‘Allows Brands to Push Boundaries’ in AR

“Clothes are the final word enabler of self-expression,” noted Resh Sidhu, global director at Arcadia Creative Studio, Snapchat — which is why the technology company is using fashion to prolifically propel the “Augmented Reality revolution” forward. Sidhu’s session in the course of the summit, titled “Shopping Augmented: Your Wardrobe Lives Here,” focused on how “AR is changing the way in which we interact with the world” and is “transforming the buyer experience.” Arcadia, Snap Inc.’s full-service creative studio dedicated to “creating Augmented Reality that focuses on delivering next-gen AR with revolutionary solutions,” allows brands “to push boundaries” through its technologies, in response to the corporate. For Sidhu, Arcadia is the summation of her formative years experiences as a toddler growing up in inner-city London...

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28 Oct

Nailberry Is Acquired by Silverwood Brands – WWD

by Beautifaire101

Beauty, Featured

Nailberry Nailberry Premium nontoxic nail care brand Nailberry has been acquired by Silver wood Brands plc. The deal, intended to assist grow the brand, closed for as much as 10 million kilos, or the equivalent of 5 times sales, confirmed Joël Palix, founding father of boutique consultancy Palix Unlimited. He acted as a mergers-and-acquisitions adviser to Nailberry, alongside Nnenna Onuba, an investor and strategic financial adviser, who founded LBB Skin Ltd. Silverwood Brands is a beauty platform created by Andrew Gerrie, a cofounder of Lush. Consumers leaned into nail care — especially of the nontoxic ilk — through the coronavirus pandemic, when the give attention to wellbeing and sustainable cosmetics products surged. Nailberry was began in 2012 by Sonia Hully, who established a high-end nail bar...

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28 Oct

The Beauty Of Pride Month: Brands That Give Back

by Beauty Tips

Nails, Featured

The Beauty Of Pride Month: Brands That Give Back

Photo Courtesy of Betzy Arosemena for Unsplash We support the LGBTQIA+ community at Essence all yr, but during Pride Month, we make an additional effort to disrupt the conversation about gender, identity, and freedom. We, as a people, will now not accept society’s antiquated ideals of traditional constructs, but as a substitute will enable people to search out strength wherever they will. This Pride Month, Essence is recognizing beauty businesses which might be supporting the LBGTQIA+ community by donating to charities that help queer folx throughout their journey to self-discovery, providing them with the support they need. The sweetness brands listed ahead are doing the work, showing up and showing love as allies to the LGBTQIA+ community, ensuring all of us stand in harmony...

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25 Oct

Saie Taps 37 Beauty Brands for Every Body Campaign

by Beautifaire101

Beauty, Featured

Body Campaign Body Campaign Nearly 40 beauty brands have found a latest cause to rally for. The Every Body Campaign, masterminded by Saie founder and chief executive officer Laney Crowell, is a collective effort of 37 beauty brands to boost money for SisterSong, a national organization that “supports the people impacted probably the most by abortion bans,” Crowell told WWD. Each brand will repackage a bestselling product in a green outer carton to sell on the campaign’s website, which launches Tuesday. A hundred percent of proceeds from each product will likely be donated to SisterSong. In line with the organization’s website, it “[draws] 1000's into the movement” and “[builds] the talents of mid-career activists,” in addition to “mobilizing a big base of ladies...

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