Featured Posts

To top
Title Image

Brands Tag

10 Jan

The Top 10 Indie Skin Care Brands in Influencer

The Top 10 Indie Skin Care Brands in Influencer
Skincare is having a social media moment. Due namely to an overall increase in activated influencers throughout the category, skincare content has grown 16 percent year-over-year in volume, while views and engagement have grown 82 percent and 26 percent, respectively, per Traackr. “Without delay, mega-influencers are the highest performers across rising indie skincare brands,” said Therese Little, head of sales, Americas, at Traackr, noting this trend isn’t necessarily consistent across beauty. For prime-performing indie hair care brands, for instance, mid-tier influencers are driving probably the most impact. “A typical theme amongst top-performing skincare brands is that they've built strong relationships with high-performing influencers,” said Little, noting Gen Z creator Katie Fang has been a sustained key voice for Glow Recipe, which tops...
Continue reading
4 Jan

Over 50? Fashion & Beauty Brands YOU Must Know

Over 50? Fashion & Beauty Brands YOU Must Know
Welcome to my ultimate guide on must-have fashion & beauty brands for girls over 50! On this video, we'll unveil an exciting list of top-notch brands that cater specifically to women on this age group. In case you're a fashion-savvy lady over 50, it is a video you don't need to miss! I discovered some wonderful fashion and sweetness brands for girls over 50 this yr! I'm also partnering with City Beauty to let you understand a few 40% off site wide sale for Cyber Monday! From 11/22-11/27 Get 40% Off City Beauty SHOP HERE: https://aspireiq.go2cloud.org/SH6lj #sponsored #beautybrands #favorites2023 #fashionover50 WHAT I’M WEARING Talbots Tee: https://rstyle.me/+z5q5B2YRdLHtXpvxxVQl6Q Kendra Scott Earrings: https://rstyle.me/+ZmdfdvsdIytr2QpZ-zJmyA LTK Shop: https://bit.ly/3HB7XI9 Instagram: https://bit.ly/3FWI5Vj City Beauty: City Lips Night Oil: https://get.aspr.app/SHCZW City Lips Plumping...
Continue reading
25 Dec

Shiseido Said Considering Sale of Makeup Brands – WWD

Shiseido Said Considering Sale of Makeup Brands – WWD
Shiseido is alleged to be considering divesting a few of its North American makeup assets. The Japanese beauty group is considering selling Bare Minerals, Laura Mercier and Buxom, in accordance with several industry sources. A spokeswoman for Shiseido said, “As a matter of policy, we don't comment on market rumors or speculation.” A few of Shiseido’s makeup brands have struggled, especially Bare Minerals, which Shiseido took private in 2010 for $1.7 billion. Shiseido sales dipped globally on account of the COVID-19 pandemic, the corporate said. Sales within the Americas dropped 25.7 percent in 2020, despite the corporate closing unprofitable Bare Minerals stores. Divesting makeup assets would allow Shiseido to focus more on skincare, noted one industry source, which is a stated priority. Shiseido representative director,...
Continue reading
19 Dec

The Investors Behind Celebrity Beauty Brands – WWD

The Investors Behind Celebrity Beauty Brands – WWD
Nowadays, it looks as if every celebrity has launched a beauty brand. There’s Gwen Stefani’s Gxve Beauty; Hailey Bieber’s Rhode skincare line and, in fact, Rihanna’s Fenty Beauty. Celebrity names could also be on the label, but most of the lines launched with famous faces are literally financially backed by big incubators and investors. Here, a consistently updated list of celebrity beauty brands — and the businesses and investors behind them. Jessica Alba‘s The Honest Co., which is now publicly traded on the Nasdaq, has been backed by Lightspeed Enterprise Partners, L Catterton and plenty of other firms. Drew Barrymore‘s Flower Beauty was one in all the primary celebrity beauty brands to launch. It's backed by brand incubator and manufacturer Maesa. Kristen Bell launched her...
Continue reading