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12 Dec

Agencies Behind Boom of Celebrity Beauty Brands – WWD

by Beautifaire101
Beauty, Featured
Agencies Behind Boom of Celebrity Beauty Brands – WWD
It’s undoubtedly the age of the celebrity beauty brand. While film stars, music artists and supermodels have been the face of countless beauty campaigns throughout the years — whether it’s licenses, endorsement deals or joint ventures — never has the marketplace seen such an influx of celebrity-backed beauty brands. Hollywood agencies, working closely with their high-profile clients, have been playing an element. “It’s the way in which of the longer term,” said Allison Statter, chief executive officer of Blended Strategy Group, of celebrities owning their brands. Her creative marketing and branding agency, founded with Sherry Jhawar, is behind Gwen Stefani’s GXVE beauty (a partnership with Nikki Eslami’s Latest Theory Ventures) and counts celebrity hairstylist Jen Atkin as a client. Statter, who has a...
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9 Dec

The Top-trending Beauty Brands on Amazon include Fenty Beauty,

by Beautifaire101
Beauty, Featured
The Top-trending Beauty Brands on Amazon include Fenty Beauty,
Amazon is carving out its place as a number one beauty retailer.  Not only have most of the consumers who flocked to the e-commerce giant when COVID-19 broke out as a way to get their beauty fix stuck around, but beauty firms are progressively inking partnerships with Amazon, establishing the platform an increasingly meaningful player in prestige beauty.  Data from Jungle Scout indicates searches including keywords “cream-based makeup palette,” “kkw cosmetics” and “beauty deals” were among the many top-trending beauty searches on Amazon in August, increasing by 728 percent, 119 percent and 84 percent, respectively.  Grace and Stella, a skincare brand which has garnered recent traction on TikTok for its under-eye masks, was the highest-growing beauty brand on Amazon in August, with revenue...
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9 Dec

Brandefy’s Top Beauty Brands and Products of Summer –

by Beautifaire101
Beauty, Featured
Brandefy’s Top Beauty Brands and Products of Summer –
Charlotte Tilbury has reigned as Brandefy’s top-searched beauty brand since July 2021. Founder and chief executive officer of the wonder platform, Meg Pyrde, said that while Charlotte Tilbury ranked ninth amongst Brandefy’s top brands in January 2021, searches for the brand have since increased by 255 percent, propelling it to the number-one spot in July 2021, where it stays to at the present time.  Also demonstrating resilience are vitamin C products, which have been Brandefy’s most-searched beauty product category since January 2021, whilst other skincare offerings have dropped from the rating as post-pandemic consumers return to cosmetics. Supergoop is a more moderen entrant to the highest brands list, having increased in search volume by 22 percent since July 2021, while former top 10...
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5 Dec

Sol de Janeiro, Erborian Amongst Fastest-growing Skin Care Brands

by Beautifaire101
Beauty, Featured
Sol de Janeiro, Erborian Amongst Fastest-growing Skin Care Brands
L’Occitane International is soaring through the social media ranks. In line with CreatorIQ, the Hong Kong-listed French skincare company owns the three fastest-growing skincare brands by earned media value — Sol de Janeiro, Erborian and L’Occitane en Provence — which have seen respective year-over-year EMV growth of 144 percent, 156 percent and 628 percent, respectively. L’Occitane-owned Elemis has seen a 132 percent increase within the metric, earning it the number-three spot by total EMV within the skincare category — up five spots from 2022. The 4 brands’ EMV growth outpaces that of the skincare category at large, which grew 45 percent through the first half of 2023 versus the primary half of 2022. “What L’Occitane does well is giving creators...
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