Brands – Page 8 – Beautifaire

3 Nov

Oprah’s 2023 Favorite Things on Amazon: BIPOC-Owned Beauty Brands

It's here! And by "it" we mean Oprah's 2023 Favorite Thingsafter all. Every 12 months, as the vacations approach, Oprah Winfrey rounds up her favorite things just in time for everybody's shopping to kick into high gear. As per, we could use a heavy sprinkling of all the enjoyment this thoughtful curation brings. And, 2023's list is all of the more remarkable because lots of her picks are from small businesses owned by entrepreneurs who discover as Black, women, or people of color.As fortune may need it, all of Oprah's favorite things can be found on Amazon, so you possibly can get them organized and, on most of them, get Prime two-day shipping — which is right for any last-minute, procrastinating shoppers. And what higher excuse is there to...

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28 Oct

Wellness Brands Reply to Inequity in Women’s Health Research

by Beautifaire101

Beauty, Featured

Wellness Brands Reply to Inequity in Women’s Health Research

When Devin McGhee Kirkland, cofounder of adaptogenic wellness brand Deon Libra, received the clinical testing results for the brand’s hero topical product Big Up Body Glaze, $63, she was surprised. The participants were all white men between the ages of fifty and 65. She immediately told the team, “Return and do it again because that’s not my goal market.” Deon Libra’s current product range. Courtesy McGhee Kirkland founded her wellness brand after losing her father to a stress-induced heart attack and discovering that Black individuals are disproportionately affected by stress. That assessment is backed up by data. In keeping with Mental Health America, Black adults “usually tend to have feelings of sadness, hopelessness, and worthlessness,” in comparison with their white counterparts. While...

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17 Oct

The Art of “Content Seeding” for Luxury Brands on Xiaohongshu

by Beautifaire101

Beauty, Featured

The Art of “Content Seeding” for Luxury Brands on Xiaohongshu

Looking back on the past six months, we are able to observe a shift towards more rational consumption on one side and a year-on-year growth of 8.2 percent in total social retail sales on the opposite. It’s clear that customers are increasingly pursuing the next quality of life and are willing to pay more for happiness. As consumption reflects people’s desire to enhance their life quality and spend more on happiness, “find out how to buy” and “what to purchase” have develop into questions of interest for a lot of fashion and luxury enthusiasts. In response to this trend, various brands have shifted their focus to “content seeding.” There are countless quality products with potential to succeed, but to develop into hit items that...

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14 Oct

How Beauty Brands Fared During Amazon Prime Big Deal

by Beautifaire101

Beauty, Featured

How Beauty Brands Fared During Amazon Prime Big Deal

Amazon Prime Day was a boon for beauty and wellness. In line with a NielsenIQ survey, beauty was a top-shopped category in the course of the two-day sale extravaganza. Twenty-seven percent of those that bought consumer packaged goods bought skincare; 26 percent, vitamins and supplements; 24 percent, hair care, and 18 percent, cosmetics. “Beauty was the number-one CPG category that was shopped during Prime Big Deal Day. What surprised me essentially the most was seeing the merchandising. While you went to Amazon on Tuesday and Wednesday, there was just one feature banner on the homepage, and it was a beauty banner,” said Jacqueline Flam, senior vice chairman of U.S. retail, beauty and over-the-counter at NielsenIQ. In line with the corporate, bestselling creator favorites...

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